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In today’s fast-paced rental market, standing out is non-negotiable—especially for house builders listing new construction homes. If you're managing rental properties or lease-up communities using AppFolio, integrating 3D virtual tours into your listings can dramatically improve lead quality, reduce vacancy times, and create a more immersive customer experience. 📈
Let’s explore why virtual tours are a must-have for builders and how to seamlessly connect them with AppFolio’s powerful property management system.
When marketing newly built homes, your potential tenants can’t always walk the property. Maybe the home is still under construction, or the lead lives out of town. That’s where 3D virtual tours bridge the gap. 🧱📹
With a virtual tour, prospective renters can:
💡 Related Read: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
AppFolio is already one of the top platforms for property managers and house builders, offering online leasing tools, tenant screening, and more. But here’s the secret: by embedding 3D virtual tours, your listings can become engagement magnets.
Here’s what you can achieve:
📌 See Also: How Home Builders Use AppFolio and Virtual Tours to Attract Buyers
Adding a 3D virtual tour to your AppFolio rental listing is easier than you think. Most popular virtual tour platforms (like CloudPano, Matterport, or Zillow 3D Home) provide an iFrame or shareable link you can drop into your listing description.
Steps to embed your virtual tour:
✅ Pro Tip: Use platforms like CloudPano.com that auto-generate iFrame code optimized for real estate sites.
🎯 Related Post: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Renters today expect more than static photos. When you're marketing new construction builds that don’t have prior tenant history or online reviews, your visuals do all the heavy lifting. 🎥
By offering:
…you create a competitive edge that makes your listings unforgettable. ✨
📌 Explore More: Why AI Video is the New Standard for Listing Presentations
If you're building at scale, you need a repeatable system for creating and uploading virtual tours across your properties. Luckily, tools like PhotoAIVideo.com can turn photos into virtual video walkthroughs with background music in minutes.
Use this workflow:
⚡ Bonus: The Weekly AI Video Content Plan (Template + Tools)
Even if your homes are still being built, you can use rendered 3D models or past builds to give renters a vision of what’s coming. Virtual tours help you start pre-leasing units months ahead of schedule. 🗓️
This reduces downtime, boosts ROI, and gets your construction loans off your books faster. 💰
📚 Read This: Using 3D Virtual Tours to Showcase New Construction Rentals on AppFolio
AppFolio’s built-in analytics can help you track how listings with virtual tours perform versus those without.
Look at:
This data gives you hard proof that 3D tours help close leases faster—especially important when presenting results to stakeholders or investors.
📊 AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown
Virtual tours are just one part of a high-performance real estate marketing engine. Combine them with:
And sync it all with AppFolio for automation + conversion power.
🧠 Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
3D virtual tours aren’t a luxury for house builders anymore—they’re a strategic advantage. If you're using AppFolio, you’re already halfway there. Just plug in your virtual tour workflow and watch your listings convert faster and more often. 🚀
Whether you're leasing 10 homes or 1,000, immersive media sells better.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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