Step-by-Step Instructions to Uploading 3D Virtual Tours to AppFolio

Cloudpano
July 19, 2025
5 min read
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🛠️ Step-by-Step Instructions to Uploading 3D Virtual Tours to AppFolio

Ready to supercharge your property listings? 🚀 Adding a 3D virtual tour to your AppFolio property pages can dramatically improve engagement, increase qualified leads, and help your properties lease faster — without more in-person showings.

This post walks you through exactly how to upload a 3D tour to AppFolio and optimize it for better leasing results. Whether you’re using CloudPano, Matterport, or another platform, this guide will show you the right way to get started.

🤔 Why 3D Tours Matter for Leasing Success

Modern renters want convenience. And nothing says “transparent and professional” like a 3D virtual walkthrough.

🔑 Here’s why 3D tours work:

  • 👀 Get more listing views and engagement
  • 📉 Reduce the number of physical showings needed
  • 🔄 Improve lead-to-lease conversion rates
  • 🏆 Stand out in a crowded market

📦 What You Need Before Uploading a 3D Tour

Before uploading, make sure you have the following:

  • ✅ A hosted 3D tour link (CloudPano, Matterport, Kuula, etc.)
  • ✅ Public, shareable URL (HTTPS)
  • ✅ Admin access to your AppFolio account
  • ✅ Optional: branded tour landing page with CTAs, floor plans, and contact buttons

If this is your first time doing it, check out 👉 Uploading Virtual Tours to AppFolio Made Easy: A Beginner’s Guide

🧰 Step-by-Step: Uploading a 3D Tour to AppFolio

1️⃣ Log Into AppFolio

Go to your AppFolio dashboard and navigate to the listing you want to enhance with a 3D tour.

2️⃣ Edit the Property Listing

Click “Edit Listing” or “Marketing Info” (depending on your AppFolio setup). Scroll down to the Virtual Tour URL field.

3️⃣ Paste Your 3D Tour Link

Copy the URL from your 3D tour platform (e.g., CloudPano or Matterport). It should be a clean HTTPS link with no password or expiration.

📌 Example:

https://www.cloudpano.com/tours/sample-tour-123

Want to embed more than just a tour? Check out 👉 How to Embed Floor Plans, Videos, and 3D Tours in AppFolio

4️⃣ Save and Preview

Click “Save,” then preview your listing on the public page. You’ll see the virtual tour appear as a button, link, or embedded frame depending on your layout.

Need a visual walkthrough? Visit 👉 Virtual Tour Setup in AppFolio: A Complete Tutorial

🎥 Supported 3D Tour Platforms

AppFolio works with any 3D tour provider that offers a public link. Some of the most popular:

  • CloudPano
  • Matterport
  • Kuula
  • EyeSpy360
  • Vimeo or YouTube (for 3D-style video walkthroughs)

🤖 Want to Save Time? Use Automation Tools

If you're uploading many tours regularly, automating the upload process is a game changer.

🔁 Option 1: Zapier + Google Sheets

You can trigger AppFolio updates when a new tour is added to a Google Sheet or CRM.

How to do it 👉 Automating Virtual Tour Uploads with Zapier + AppFolio

🚀 Option 2: CloudPano Auto-Embed Tool

This tool automates the entire embedding process — from tour creation to AppFolio upload.

Start using it 👉 CloudPano Auto-Embed Tool for AppFolio

🔧 Pro Tips to Maximize Tour Performance

Once you’ve uploaded the tour, make it work harder for you:

  • 🎯 Start your 3D tour in a bright, engaging room like the kitchen or living space
  • 🔗 Use a landing page that includes CTAs like “Apply Now”
  • 🖼️ Add branding elements to your CloudPano/Matterport landing page
  • 📱 Make sure the tour is mobile-friendly
  • 💬 Follow up with leads immediately who click on the tour

Want to offer this as a service? 👉 Building a White-Labeled Video Marketing Service

📊 Results You Can Expect

Here’s how listings with 3D tours stack up against plain photo-only listings:

Check out more data 👉 How to Use AI Video to Sell Rental Units Faster

💬 FAQs

Q: Does AppFolio support embedded 3D tours?
Yes, via URL fields — it won’t show embedded inside the listing itself but will appear as a clickable link or tour button.

Q: Can I use a video walkthrough instead of a 3D tour?
Absolutely! YouTube or Vimeo links are supported. Learn more 👉 How to Add a Tour Link to AppFolio Property Listings

Q: Do 3D tours impact SEO or listing visibility?
While AppFolio listings aren’t index-optimized for search, tours can boost engagement on syndicated listings and reduce bounce rates.

🏁 Final Thoughts

Uploading 3D virtual tours to AppFolio is a high-impact, low-effort way to increase your leasing speed and attract better tenants. With the tools and automation available today, it’s easier than ever to scale this strategy across your entire portfolio.

🧠 Ready to start?

👉 Create a 3D Tour on CloudPano

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Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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