When it comes to leasing new build homes, standing out isn’t just helpful—it’s essential. With no past tenant reviews, staged photos, or word-of-mouth buzz, builders and property managers must rely on immersive visual content to help renters envision living there. That’s where 3D virtual tours + AppFolio become a powerful combo. 💥
In this post, we’ll show you how to list your new build rentals better using 3D tours inside AppFolio. Whether you're a house builder, lease-up property manager, or developer, these strategies will fill your units faster with higher-quality tenants. 🔑
Traditional listings with a few static photos won’t cut it anymore—especially for brand-new rental properties that are still under construction or have just been finished. 🧰
With a 3D tour, you can:
✨ See Related: Using 3D Virtual Tours to Showcase New Construction Rentals on AppFolio
AppFolio isn’t just for property managers—it’s also a secret weapon for builders looking to scale leasing operations. It offers online applications, digital leases, and lead management—all in one place.
By adding 3D virtual tours into your AppFolio listings, you can:
📌 Explore More: How Home Builders Use AppFolio and Virtual Tours to Attract Buyers
Whether you're using CloudPano, Matterport, or another tour platform, embedding your 3D tour into your AppFolio unit listing is simple.
Here’s the step-by-step:
📘 Read This: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Even if you don’t have a 3D camera, you can still create motion-based visual content to wow potential renters. Platforms like PhotoAIVideo.com allow you to upload still photos and turn them into AI-generated walkthrough videos—complete with motion, music, and voiceover.
This is perfect for:
🛠️ Check Out: How to Generate Real Estate Videos From Just Photos in Under 5 Minutes
The first impression matters—and listings with 3D tours convert better across all platforms. Renters stay longer, click more, and inquire faster.
In fact, listings with virtual tours get 49% more engagement on average than those without. 🤯
Here’s how to structure your AppFolio listing:
🎯 Boost Conversions: The Anatomy of a High-Converting Real Estate Video (with AI)
Builders using 3D tours can begin marketing units long before they’re finished. Whether using renderings, model homes, or past builds with similar layouts, you can attract leads and start lease-ups early.
This strategy:
💬 Also Read: 3D Virtual Tours for House Builders: Enhance Rental Listings on AppFolio
Managing multiple properties? Use automation tools to keep everything consistent. Here's a simple workflow:
🧠 Upgrade With This Guide: The Weekly AI Video Content Plan (Template + Tools)
Don’t just post and hope—track performance. AppFolio offers data that shows which listings perform best, how long they stay active, and what converts.
Monitor:
📈 Want ROI stats? AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown
If you’re a home builder or lease-up manager, 3D virtual tours inside AppFolio should be a foundational part of your marketing plan. They give renters the context they need, showcase your work in the best light, and help you lease faster—without extra showings. 💪
This is the future of rental marketing for new construction—and now is the time to act.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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