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In today’s competitive new construction market, home builders need every advantage they can get. 🏘️ The good news? You don’t need to build a flashy custom site or hire an expensive marketing team.
Instead, combine AppFolio’s powerful listing tools with interactive virtual tours, and you’ll create a marketing engine that attracts buyers, drives engagement, and accelerates sales. 🚀
Let’s dive into how builders are using this dynamic duo to dominate the digital real estate space in 2025.
AppFolio is traditionally known as a property management platform, but it’s quickly become a favorite for home builders because of its:
In short, AppFolio helps builders showcase their properties professionally and efficiently—especially when paired with immersive content.
🔗 Related: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Modern buyers expect more than static photos and blueprints. They want to experience a space—even before it’s built.
That’s where 360° virtual tours shine. Here’s what they offer:
🔗 Learn more: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
The setup is simple, and the results are powerful:
You’ve just turned a static listing into a 24/7 immersive sales tool.
🔗 Bonus: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
Builders using virtual tours on AppFolio report:
🔗 Deep dive: The Anatomy of a High-Converting Real Estate Video (with AI)
Let’s explore how builders are getting creative with their 360° content:
Highlight staging, layout, and optional upgrades.
Show updates by phase—framing, drywall, paint, finishes.
Use AI to simulate future homes based on floor plans.
🔗 Related: From Static to Cinematic: Transforming Property Photos With AI
Here’s how to make your listings stand out:
🔗 Helpful guide: Top 5 AI Video Editing Tools for Busy Creators in 2025
Your AppFolio listing should be your base—but your virtual tour should travel everywhere:
🔗 Pro move: How to Use AI Video to Sell Rental Units Faster
This powerful combination appeals to:
This strategy gives them confidence to move forward without visiting every listing in person.
🔗 Trend watch: AI Video Trends We’re Watching (Q3 2025 Update)
In a competitive builder market, speed, presentation, and trust are everything. 🔥
By combining AppFolio’s listing and lead tools with 360° virtual tours, you can:
This is the ultimate marketing stack for forward-thinking home builders. If you're not using this combination yet, you’re already behind the curve.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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Try it free. No credit card required. Instant set-up.
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