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If you want more leads, longer time-on-page, and a better “wow factor” for your listings, you need virtual tours. The good news: it’s easier than most people think to add virtual tour to real estate website pages—whether you’re using WordPress, Squarespace, Wix, Webflow, or a custom-coded site.
This guide walks you through real estate virtual tour integration step-by-step for CloudPano and Matterport, shows best practices for speed and SEO, and explains an important industry shift: the high-profile dispute involving CoStar Group, Zillow, and Matterport—why it matters, and how to protect your marketing from platform lock-in.
You’ll also get a clear, accurate breakdown of the differences between CloudPano and Matterport—and why CloudPano is the better choice for most real estate media businesses that want flexibility, branding control, and long-term distribution. ✅
Yes, you can paste a tour link into an email or text message. But when you embed virtual tour on real estate website pages, you get extra benefits:
For 360 virtual tours for real estate websites, embedding is the “pro” move.
Most real estate websites use one (or more) of these pages for tours:
Embed the tour on the page where people already view photos, price, and features.
Create a page like:
/123-main-st-virtual-tour//virtual-tours//homes-for-sale/123-main-st-tour/This is great for ranking and sharing.
If you’re a media provider, a gallery of your best tours builds trust fast.
CloudPano supports embedding tours directly on your website and also supports custom/white-labeled domains—meaning your tours can appear under your domain instead of a third-party branded link.
CloudPano provides guidance on embedding tours onto websites.
In general, you’ll be using an embed snippet (commonly an iframe) that you paste into your website editor.
Here’s how it usually works by platform:
WordPress
Squarespace
Wix
Webflow
Custom-coded
A tour that looks perfect on desktop but breaks on mobile will lose leads.
Best practice:
CloudPano’s “Whitelabeled Domain” feature lets you publish tours using your own domain for a more branded, professional experience.
This matters because:
Matterport provides official instructions for embedding a 3D model onto a website, including using the embed option (iframe) from the share tools.
In Matterport, you can generate embed code for a model and paste it into your site. Matterport’s support docs cover the embed workflow and how to place/resize it effectively.
Same flow as CloudPano:
Matterport supports URL parameters that can modify behavior before you embed, which can help tailor the initial experience.
If your marketing depends on tours being displayed inside major portals, you need to understand what happened.
No matter which side you believe, the business lesson is simple:
✅ Your own website is the safest “home base.”
When you embed tours on your site, you control the experience even if portal display rules change.
That’s exactly why “embed-first” is a future-proof strategy for virtual tours for real estate listings.
Both platforms let you embed tours. The real difference is how much control you get and how resilient your distribution is.
Matterport is widely known for a “digital twin” style experience and enterprise use cases. It also operates on subscription plans and hosting models (with plan terms and renewal details documented in their support resources).
If you’re doing high-end 3D capture workflows for AEC or facilities, Matterport can be a fit.
CloudPano emphasizes:
Read More:
How to Choose the Best Virtual Tour Platform
Understanding Your Options Beyond Matterport for Virtual Tours
If you want the page to rank for phrases like add virtual tour to real estate website and real estate virtual tour integration, do these:
Google can crawl your page content better than it can “understand” what’s inside an iframe.
Add:
Naturally include these terms in headings and body copy (don’t spam):
Your tour embed should be the star—but your page still needs to load fast:
Examples:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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