In today’s digital-first housing market, buyers are doing more online than ever before—and that includes shopping for new builds. 🏠 But static floorplans and still photos just don’t cut it anymore. If you're a home builder looking to attract more serious buyers faster, you need two things:
✅ A reliable platform like AppFolio
✅ And immersive 360° virtual tours
Together, these tools help you pre-sell homes, boost buyer confidence, and cut down time on market. Let’s break down how forward-thinking home builders are leveraging AppFolio and virtual tours to win in 2025. 🚀
AppFolio is more than property management software—it’s a powerful marketing and listing platform that’s becoming increasingly popular with residential developers and builders.
Key benefits for builders:
With AppFolio, you can keep everything—from project listings to virtual tours to buyer inquiries—organized and optimized.
🔗 Related: Seamless Virtual Tour Integration with AppFolio: A Complete Guide
Virtual tours are no longer a "nice-to-have." They're an essential tool for new construction sales.
Here's why:
🔗 See also: Virtual Tours for New Construction Homes: AppFolio Listing Strategy
Most buyers won't visit a new build in person—unless they're already emotionally invested. Virtual tours fast-track that process.
Here’s how top builders use tours inside AppFolio:
Highlight finishes, upgrades, and layout options through 360° walkthroughs.
Interactive tours give buyers a feel for space and flow—something static floorplans can’t do.
Show potential buyers what’s coming soon and sell homes before they’re built.
🔗 Bonus: From Static to Cinematic: Transforming Property Photos With AI
It’s simple to get started:
Your listing now gives buyers a 24/7 open house experience—even while you're still building. 🏗️
🔗 Related: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
When you embed a virtual tour into your AppFolio listings, you’ll likely see:
Buyers aren’t just looking—they’re buying faster, and with more confidence.
🔗 Related: The Anatomy of a High-Converting Real Estate Video (with AI)
Take your listings to the next level with these strategies:
Don’t have furniture in place yet? Use PhotoAIVideo or virtual staging software to make your tours visually compelling.
Point out kitchen upgrades, bonus rooms, or energy-saving features.
Include “Schedule a Tour” or “Download Brochure” links right inside the listing.
Turn your 360° tours into 15–30 sec social clips using AI editing tools.
🔗 Try this: Top 5 AI Video Editing Tools for Busy Creators in 2025
Once your virtual tour is live on AppFolio, share it across all your marketing channels:
The goal is to get that tour link everywhere your ideal buyer is browsing.
🔗 See also: How to Use AI Video to Sell Rental Units Faster
These buyer profiles benefit most from virtual tours:
If you're targeting any of these markets, virtual tours are a non-negotiable tool.
🔗 Bonus: AI Video Trends We’re Watching (Q3 2025 Update)
Smart home builders are no longer waiting for the paint to dry before marketing. 🎯
With AppFolio and virtual tours, you can:
✅ Start marketing at the foundation
✅ Pre-sell properties with confidence
✅ Close deals faster and smoother
✅ Create better experiences for today’s buyers
If you’re not using virtual tours with AppFolio yet, now is the time to upgrade your sales strategy. 🔧🏠
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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