In today’s real estate landscape, virtual showings have gone from a nice-to-have to a must-have—especially for home builders and property managers marketing new construction or fully occupied properties. 🔑
When combined with AppFolio, a leading property management software, virtual showings provide a scalable, time-saving, and tenant-friendly solution that helps you lease faster, attract better leads, and streamline operations.
In this guide, we’ll break down exactly how builders and managers can use virtual showings on AppFolio to boost results—and share the tools that make it all possible.
Whether you're managing new builds, single-family homes, or multi-unit properties, virtual showings solve several key challenges:
With a virtual showing, prospects can view the property anytime, anywhere, without waiting for an agent or an open house. 🖥️📲
💡 Also Read: Using 3D Virtual Tours to Showcase New Construction Rentals on AppFolio
A virtual showing is an immersive, digital walkthrough of a property—often using:
Unlike a simple photo gallery, a virtual showing mimics the feel of walking the space—making it a much more effective tool for leasing.
📘 Related: The Anatomy of a High-Converting Real Estate Video (with AI)
AppFolio supports embedded media and video links directly in each listing. You can:
When renters visit your AppFolio-powered listing, they’ll instantly engage with your tour—and more likely convert.
📌 Setup Guide: Seamless Virtual Tour Integration with AppFolio
You don’t need to own expensive gear or hire a full production crew. Here are fast, affordable ways to produce virtual showings:
Capture 360° tours with your phone or a Ricoh Theta camera. Great for real-time walkthroughs.
Turn your still photos into animated walkthrough videos with motion, music, and captions—perfect for social, listings, and AppFolio.
🔗 Generate your first video for free
📽️ Read more: How to Generate Real Estate Videos From Just Photos in Under 5 Minutes
Virtual showings:
Especially for out-of-town relocators or renters with tight schedules, being able to “walk the home” virtually builds trust and reduces hesitation.
🏁 Case Study: 3D Virtual Tours for House Builders: Enhance Rental Listings on AppFolio
Home builders can use virtual showings to:
🏗️ Bonus Strategy: Turn Construction Projects into Profitable Rentals with AppFolio 3D Tours
With AppFolio, you can track:
Over time, you’ll see which types of media convert best and which properties need more visual support to close.
📈 Dive deeper: AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown
Property managers can use virtual showings to:
🔥 Stack It: The Weekly AI Video Content Plan (Template + Tools)
“I toured the place online and applied within 30 minutes.”
—Tenant, San Antonio, TX
“Loved that I could walk through the whole unit from my phone!”
—Renter, Tampa, FL
With virtual showings via AppFolio, you’re offering the on-demand leasing experience renters expect.
For builders and managers using AppFolio, virtual showings are no longer optional—they're a competitive edge.
They help:
With the right media tools and a streamlined AppFolio integration, you can automate more and lease better.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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