CloudPano vs Matterport: The Best Virtual Tour Solution for Real Estate Agents

Cloudpano
August 7, 2025
5 min read
Share this post

CloudPano vs Matterport: The Best Virtual Tour Solution for Real Estate Agents in 2025 🏡⚡

In the world of real estate marketing, virtual tours are no longer a luxury — they’re a must. Buyers expect immersive experiences, sellers want premium marketing, and agents need tools that are fast, flexible, and cost-effective.

For years, Matterport was the go-to solution. But in 2025, a new favorite has emerged — CloudPano.

So, how does CloudPano stack up against Matterport? And why are thousands of agents switching?

Let’s break it all down 👇

🧱 Why Virtual Tours Matter More Than Ever in 2025

  • 🖼️ 90% of buyers start their home search online
  • 🧭 Virtual tours reduce unnecessary showings
  • 🚀 They impress sellers and win more listings
  • 💰 They boost engagement and help close deals faster

Agents today need a 360° virtual tour platform that delivers value fast — without monthly billing headaches or rigid hardware requirements.

👉 Related: Why CloudPano Is the #1 Matterport Alternative for Real Estate Agents in 2025

⚖️ CloudPano vs Matterport: A Side-by-Side Breakdown

👉 Related: Matterport vs CloudPano Side-by-Side Comparison

🔍 The CloudPano Advantage (Why It Wins in 2025)

✅ 1. Use Any 360° Camera — Even Your Phone

No need for a $3,000 Pro2 camera. CloudPano supports:

  • Insta360
  • Ricoh Theta
  • GoPro Max
  • Smartphone panorama uploads

This makes it perfect for solo agents, photographers, and teams looking to scale fast without high overhead.

✅ 2. No Monthly Hosting Fees Required

CloudPano lets you publish and share branded tours with a one-time payment — no recurring fees unless you want Pro features.

This makes it ideal for small business owners and solo Realtors who don’t want to be locked into a platform.

👉 Related: Best Matterport Alternative for Small Real Estate Businesses

✅ 3. Custom Branding + MLS-Friendly Versions

Easily add:

  • 🎨 Logos
  • 🗺️ Floor plans
  • 🗣️ Audio tours
  • 📍 Google Street View publishing
  • 📄 MLS-safe, unbranded links

This flexibility is a game-changer for professional presentation and compliance.

👉 Related: Matterport Alternatives with Google Street View Integration

✅ 4. Live Video Calls Inside the Tour

CloudPano Live allows you to host real-time walkthroughs — perfect for remote buyers or seller presentations. 🎥💬

Imagine walking a client through the property virtually — answering questions and highlighting features — all in the same interface.

🧩 BONUS: CloudPano Integrates With Smart Tools for Real Estate Pros

🧠 PhotoAIVideo.com

Turn listing photos into AI-powered marketing videos with captions, transitions, and music — in just minutes.

👉 Related: How to Generate Real Estate Videos From Just Photos

🗂️ Pictastic.ai

Deliver your tours, videos, and media via private-labeled client portals. Perfect for impressing sellers and packaging everything for buyers.

🗣️ Real Agents, Real Results

“CloudPano saved me $200/month in hosting fees and made my tours look better than Matterport’s.”
— Alex V., Keller Williams

“The branded project site with Pictastic + CloudPano helped me win a $2M listing.”
— Sara C., Sotheby’s International Realty

🧠 Who Should Choose CloudPano?

  • ✅ Agents who want branded control
  • ✅ Brokerages scaling affordable 360° media
  • ✅ Photographers offering value-added services
  • ✅ Teams needing fast tour turnaround
  • ✅ Anyone tired of subscription bloat

✅ Call-to-Action: Try CloudPano Today!

Want to switch to a platform that:

  • Saves money
  • Looks professional
  • Wins listings faster
  • Gives you full control?

👉 Start now:

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

How Photographers Can Sell AI Listing Videos to Their Agent Clients

AI technology is transforming real estate media — and photographers who adapt early have a major competitive advantage. This in-depth guide explains how to sell AI listing videos to agent clients by positioning them as a premium marketing upgrade rather than a technical novelty. The article walks through practical sales strategies, pricing models, subscription opportunities, and common objections, while showing how AI-powered talking head videos can increase average order value and create recurring revenue. Readers will learn how to package AI listing videos into photo bundles, monthly content plans, and brokerage-wide solutions that elevate their services from simple media delivery to full marketing automation. If you’re a photographer looking to future-proof your business and increase profitability, this guide provides a clear roadmap to selling AI listing videos effectively.
Read post

How to Build a Recurring Revenue Stream Using AI Avatar Videos

AI avatar videos are transforming how real estate media professionals build stable, scalable businesses. In this comprehensive guide, we break down how to turn one-off video projects into a predictable recurring revenue real estate media model using AI-powered talking head technology. Instead of selling per-listing shoots, you’ll learn how to package automated listing videos, market updates, and branded content into monthly subscription offers that increase client retention and lifetime value. The article explores practical use cases, pricing strategies, workflow automation, competitive advantages, and common objections — all designed to help photographers, videographers, and marketing agencies shift from transactional income to recurring revenue. If you’re ready to move from freelancer to scalable media platform, this guide outlines a clear roadmap for building consistent monthly income in real estate marketing.
Read post

How to Create an AI Avatar Listing Video From One Headshot (Step-by-Step)

Learn how to create an AI avatar listing video from a single professional headshot using simple, step-by-step software tools. This guide walks real estate agents, brokers, and photographers through the exact process of turning one static image into a talking AI avatar that delivers listing presentations automatically. Discover how AI avatar listing videos save time, boost engagement, improve consistency across marketing channels, and help agents scale their video content without recording new footage. Perfect for anyone looking to modernize their real estate marketing with AI-powered automation.
Read post