Which Virtual Tour Platform Wins in 2025? (Spoiler: It’s CloudPano)
Virtual tours have become a must-have in real estate marketing. If you’ve been researching the best platform to create 360° tours, you’ve probably come across the Matterport vs CloudPano debate.
Both tools offer immersive 3D tour creation — but the differences in pricing, flexibility, branding, and ease of use can make or break your listing workflow.
In this side-by-side breakdown, we’ll compare CloudPano and Matterport across the features that matter most in 2025 — and explain why CloudPano is the #1 choice for agents, photographers, and marketing teams.
💡 Winner: CloudPano offers more flexibility, lower costs, and faster workflows without sacrificing quality.
CloudPano is designed for real estate agents, photographers, and media teams who want full control without the ongoing costs and complexity of Matterport.
Matterport requires their proprietary camera or an expensive LiDAR-supported phone. With CloudPano, you can use any 360 camera — even your smartphone.
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Matterport restricts how much you can customize your tour. CloudPano lets you:
Perfect for photographers offering branded media packages or agents building their personal brand.
One of CloudPano’s most powerful features is live video chat inside the tour — perfect for:
Matterport does not offer this feature natively.
🎯 Related: Why AI Video is the New Standard for Listing Presentations
CloudPano lets you create, customize, and publish your virtual tour in under 10 minutes. That includes hotspots, branded overlays, and MLS-safe sharing links.
Matterport, on the other hand, often requires more time for processing and post-production.
Want to go beyond the tour and deliver a full listing media experience? Pair your CloudPano tours with Pictastic.ai to build client-ready project portals that include:
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“CloudPano gives me the power to create beautiful tours and deliver them fast — without paying for features I don’t use.”
— Melissa D., Listing Agent in Charlotte, NC
“Matterport is great, but expensive. CloudPano does 90% of what I need — and it works with the camera I already own.”
— Jason L., Real Estate Photographer, AZ
For a complete real estate content stack, agents are combining:
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CloudPano works with:
And if you want a zero-setup option, use a photographer from the CloudPano network or offer client-hosted tours from your uploaded photos.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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