In today’s competitive rental market, renters want more than just pretty pictures—they want immersion 🎥. They want to feel the layout, explore every room, and envision themselves living there. That’s where 3D and 360° virtual tours come in.
If you're using AppFolio for property management, great news: you can easily integrate 3D virtual tours into your listings—even if you're not a tech wizard. This guide walks you step-by-step through the easiest way to add tours, impress renters, and lease properties faster 🏃♂️💨.
Let’s get started 👇
Your listing is often the first (and only) chance to catch a renter’s attention. And attention spans are short. If you want to stand out from the crowd and get more high-quality leads, you need to give renters a reason to stop scrolling.
💡 Here’s what virtual tours do for your AppFolio listings:
To add a 3D or 360° tour to your AppFolio listing, here’s what you’ll need:
Choose a tour platform:
After creating your tour, you’ll get a public shareable link.
Make sure you can edit:
You can’t embed the tour like a video player, but AppFolio supports clickable hyperlinks—which work great across all devices.
Here’s how to do it in under 5 minutes ⏱️
From your tour provider (CloudPano, Pictastic, or Matterport), copy the shareable link.
Example:https://yourtourhost.com/view/your-property-id
Paste your link with a clear call-to-action.
Here are some examples:
🌀 360° Virtual Tour: Click here to explore this property online
🎥 Take a 3D Walkthrough: See inside now
Position the link near the top of the description for maximum visibility.
✅ Test the link to make sure it’s clickable
✅ Preview the listing on mobile and desktop
✅ Ask a friend or colleague to test it too
To make your tour even more visible, add a screenshot from the tour and overlay a “360°” or “Play” icon on it. Upload it as one of your main listing photos.
This visual cue increases clicks and sets expectations with renters 👀
Want even more ROI from your 3D tour? Repurpose the link across your marketing stack:
Set up AppFolio’s autoresponder to include this message:
“Thanks for your interest! View the 3D tour and get a feel for the space before your visit: [link]”
Use Instagram, Facebook, or even TikTok to highlight your 360° tour. Add engaging captions like:
“🏡 New listing with full virtual tour! Tap the link in bio to walk through from your phone 📲”
Google loves fresh content. Add a “What’s New” update with your virtual tour link to boost your local visibility.
With Pictastic.ai, you can send renters a fully branded page that includes:
“We used to get ghosted all the time. Now we add a 360° tour link to every AppFolio listing, and leads are so much more qualified.”
– Brittany R., Leasing Agent in Tampa, FL
“It takes under 3 minutes to add the link, and our showings have dropped by half—but conversions went up.”
– Mark D., Property Manager in Denver
Adding a 3D or 360° tour to your AppFolio listings takes just a few minutes—but the impact can be massive 💥
✅ More renter engagement
✅ Higher-quality leads
✅ Faster lease closures
✅ Happier owners and clients
This isn’t just about adding a link—it’s about creating a better experience for renters from the moment they find your property online.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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