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In today’s real estate marketplace, immersive 3D tours are no longer a luxury — they’re an expectation. With buyers increasingly browsing homes online first before visiting in person, agents need powerful real estate virtual tour software that enhances listings and delivers exceptional engagement. For years, Matterport was the go-to standard in 3D tours, but shifts in industry integrations — including a high-profile change with Zillow — have encouraged agents to explore the best Matterport alternatives to support long-term strategy.
In this guide, we’ll break down what to look for in a Matterport alternative for real estate, explore different virtual tour tools for real estate agents, and explain what features matter most when choosing a 3D virtual tour platform for listings.
In late 2025, Zillow announced it would remove Matterport 3D tours from Zillow and StreetEasy listing pages, citing a change in the API integration with CoStar — Matterport’s parent company — and claiming that updated terms restricted the use of Matterport content on third-party portals. (realestatenews.com)
This move caused widespread concern among agents and photographers who had grown accustomed to rich Matterport walkthroughs appearing automatically in major listing portals. Zillow’s stance was that licensing changes and API access had driven the decision; CoStar quickly pushed back, insisting that customers can still share Matterport Spaces broadly and that Zillow’s removal was unilateral. (housingwire.com)
Whether or not you believe one argument over the other, the real takeaway for agents is this: platform dependencies can change quickly, and owning your listing content is vital. That’s one important reason why many are evaluating Matterport alternatives for real estate.
When you shop for virtual tour tools for real estate agents, you should focus on solutions that help you market properties effectively, maintain long-term control over your content, and fit into your workflow without unnecessary complexity.
Here’s what to look for:
The best real estate virtual tour software should let you create tours quickly and reliably — without requiring hours of technical setup.
Agents value speed and usability, especially when they’re moving from one property to the next during busy listing seasons.
A key weakness for some older tour solutions is limited embedding or distribution. Premium Matterport experiences are typically hosted on Matterport’s platform and shared via links or proprietary embeds, which can work well — until portal APIs change, as the Zillow situation showed.
Look for tour tools that let you:
Flexible hosting options give you greater control over how and where your tours appear — without relying on a single portal’s policies or integrations.
One of the top things agents consider when evaluating Matterport alternatives is branding.
Does the tour platform let you:
Branding is more than aesthetics — it’s a way for agents to stay top-of-mind with prospects long after they’ve left the tour.
Many agent clients require tours that need to appear in MLS and IDX feeds. These systems often have specific rules around display formats, unbranded or neutral links, and how media is served to syndicated portals.
When evaluating a 3D virtual tour platform for listings, check:
MLS compliance ensures your tours don’t get stripped or rejected when submitted with listing data.
Modern buyers crave engagement. Virtual tours that simply show a 360° panorama are helpful, but those that incorporate interactive elements can provide deeper buyer engagement.
Features to watch for include:
Platforms that support these features help you deliver tours that feel modern and compelling — especially compared to simple static images.
Price matters. Real estate agents and small teams often balance cost against value, especially if they’re creating and publishing a high volume of tours.
When comparing platforms, consider:
Often, the “best Matterport alternatives” are those that provide professional quality without forcing agents into rigid, expensive subscription models.
Today’s buyers frequently browse listings on mobile devices. The tour platform you choose should deliver:
Tours that work seamlessly on phones and tablets improve engagement and support discovery through search and social channels.
If you’re part of a real estate team or growing your business, you need tools that can scale with you:
Scalable platforms make it easier to standardize virtual tour production, track performance, and manage assets across agents.
Here’s a quick look at some of the best Matterport alternatives real estate professionals often evaluate:
CloudPano is known for its flexibility and marketing-friendly features. It supports numerous cameras, offers deep branding options, and provides embed codes that work across platforms and MLS systems.
Pros:
Consider it when you want control over how and where tours appear.
iGUIDE blends guided virtual tours with detailed measurement and floor plan data, often appealing to agents who want accuracy plus interactivity.
Pros:
Great for agents who want technical depth with storytelling.
EyeSpy360 provides quick 360 tours with interactive hotspots, dollhouse views, and even VR compatibility.
Pros:
A solid choice for agents who prioritize versatility and immersive storytelling.
No review of Matterport alternatives for real estate would be complete without revisiting the Zillow issue. The incident demonstrated that even market-leading platforms are subject to changes in integrations and licensing agreements, which can affect how your content is displayed on major listing portals.
Here’s why this matters:
As Zillow’s situation unfolded, many agents began placing more emphasis on platforms that offer greater independence and flexible embed options — like CloudPano and other alternatives.
Here’s a simple process you can follow:
Ask:
Your answers will help narrow the field.
Explore how each platform handles:
Hands-on testing reveals real usability differences.
Buyers may interact with your tours on:
Choose a platform that supports smooth delivery across these channels.
Look beyond upfront costs. Evaluate:
The best platform balances quality, flexibility, and long-term affordability.
Choosing a Matterport alternative for real estate listings isn’t just about replacing one product with another — it’s about aligning your tools with your marketing goals, audience expectations, and long-term business strategy.
The best Matterport alternatives offer flexibility, customization, control, and ease of use that help you stand out in a competitive market. Whether you’re exploring CloudPano, iGUIDE, or other virtual tour tools for real estate agents, look for features that help you capture attention, support buyer engagement, and maintain control over your content and distribution.
The right 3D virtual tour platform for listings empowers you to craft immersive tours that deliver measurable results — now and in the future. 🚀
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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