The Easiest Way to Add Virtual Tours to AppFolio Property Management Software

Cloudpano
July 3, 2025
5 min read
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🧩 The Easiest Way to Add Virtual Tours to AppFolio Property Management Software

If you manage rental properties, you already know the importance of first impressions. The days of blurry photos and long paragraphs are over. Today’s renters want instant, immersive previews—and that’s where virtual tours come in 🎥✨.

Pairing virtual tours with AppFolio is one of the simplest ways to upgrade your property listings, attract more renters, and lease faster—without changing your workflow.

This guide walks you through:

  • ✅ Why virtual tours matter
  • ✅ The easiest way to add them to AppFolio
  • ✅ Pro tools you can use
  • ✅ Creative tips to boost visibility
  • ✅ Links to free resources and walkthroughs

Let’s dive in and make your listings unforgettable 💡

🤔 Why Use Virtual Tours With AppFolio?

Let’s break it down.

AppFolio is great at streamlining backend management, but your public-facing listings still rely heavily on how well you present the space.

Adding a 360° virtual tour instantly transforms your listing from static to interactive, giving prospective renters a full walkthrough experience—before they ever schedule a showing.

📈 Virtual Tours Help You:

  • Attract higher-quality leads 📣
  • Decrease unnecessary showings 🗓️
  • Reduce time-on-market by up to 50% 📉
  • Allow remote renters to view units 24/7 🌍

According to a recent case study on Virtual Tour Profit, listings with a clickable virtual tour link generated 48% more engagement and closed 21% faster on average.

🛠️ Tools You'll Need to Create a Virtual Tour

Before you upload anything to AppFolio, you need to create a tour using a virtual tour platform.

🔧 Recommended Tour Tools:

  1. CloudPano – Best for quick setup and AppFolio-friendly URLs
  2. Pictastic.ai – Combines your 360° tour, listing video, photos, floor plans, and lead capture on one branded page
  3. Matterport – For advanced 3D scans and high-end properties

All of these options allow you to generate a public shareable link—which is all AppFolio needs to feature your virtual tour.

🔄 How to Add a Virtual Tour to AppFolio: Step-by-Step

AppFolio doesn’t allow embedded iFrames, but it does allow hyperlinks in property descriptions. Here’s how to use that to your advantage 👇

✅ Step 1: Create and Copy Your Virtual Tour Link

After publishing your virtual tour on CloudPano, Pictastic, or Matterport, you’ll get a URL that looks like this:

✅ Step 2: Log Into AppFolio

  1. Navigate to the Marketing > Properties section
  2. Select the unit or property you want to edit
  3. Click Edit Listing Description

✅ Step 3: Paste Your Tour Link Into the Description

Here’s a template you can use:

🔍 Take a Virtual Tour Now: https://yourtourlink.com

Or:

🌀 Want to explore this unit before your showing? Click here for a 360° walkthrough

✅ Save and preview the listing.

📱 Test it on both mobile and desktop to ensure the link is clickable and easy to find.

💬 Where Else to Share Your Virtual Tour Link

Adding the link to AppFolio is just step one. Here’s how to multiply its visibility:

📌 1. Use in Auto-Reply Emails

AppFolio lets you set up email templates. Add your tour link in the first response:

“Thanks for your interest! Explore this rental right now via our 360° virtual tour: [link]”

📲 2. Post to Social Media

Create a teaser image or video clip of the tour and share it on:

  • Facebook Marketplace
  • Instagram Reels
  • TikTok walkthroughs
  • Google Business Profile updates

🔗 Want guidance on this? Check out 👉 Lead Generation for Realtors and Agencies

🖼️ 3. Add a Screenshot to the Listing Photos

Take a screenshot of your virtual tour (with a play button or 360° icon overlay), and upload it to your AppFolio listing photos.

🧲 This creates a visual call-to-action that draws the renter's attention.

🧠 Tips to Make Your Tours Stand Out

Don’t just add a link—highlight it.

Here are a few techniques:

🎯 Use Attention-Grabbing Phrases

  • “Take the virtual tour now—no scheduling needed”
  • “360° walkthrough available online”
  • “Preview this space like you're standing inside”

🏷 Add “Virtual Tour” in the Listing Title

For example:

“Modern 2BR Apartment (Virtual Tour Included)”

This increases your click-through rate significantly on rental sites.

🧩 Upgrade to a Full Visual Marketing Package

Use Pictastic.ai to send clients a custom-branded media kit, including:

✅ 360° Virtual Tour
✅ Listing Video
✅ Floor Plan
✅ Lead capture form
✅ Application button

🔥 Want to learn how to pre-sell these bundles before they’re even created?

📦 A Real Example: Leasing Faster with 360°

Let’s say you manage 50 units and add a CloudPano tour link to every AppFolio listing. Then you…

  • Post the tour on Facebook Marketplace
  • Add the link to your autoresponder
  • Promote one tour on TikTok

In 30 days:

  • You reduce vacancy time by 40%
  • You lease 7 units without a single in-person showing
  • You generate 80% of your leads from renters who viewed the tour first

💬 This type of success story is being shared every week inside 👉 gsv.virtualtourprofit.com

❓ FAQ

Can I embed a virtual tour inside the AppFolio layout?

❌ Not currently. But you can insert clickable links that work perfectly on mobile and desktop.

What’s the best virtual tour software for AppFolio?

CloudPano for ease of use
Pictastic.ai for bundling media and branding
✅ Matterport for detailed walkthroughs

Can I charge clients for tours?

Absolutely. Many photographers and leasing agents offer virtual tours as an add-on service.

👉 Learn how to package and price your tours here: gsv.virtualtourprofit.com

🔗 Related Articles

🏁 Final Thoughts

Adding virtual tours to AppFolio isn’t just easy—it’s essential if you want to stay ahead in today’s rental market 💼

It takes less than 5 minutes to:

  • Paste a link
  • Highlight it in the listing
  • Share it across platforms

But the results? 🔥 Game-changing.

Don’t let your listings blend in.
Stand out. Close faster. And attract better renters with the power of virtual tours.

👉 Start today by joining the free 5-Day Virtual Tour Sales Challenge at gsv.virtualtourprofit.com

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Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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