What Is the Best Social Media Strategy for a Real Estate Business?

CloudPano Editorial Team
April 30, 2024
5 min read
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There’s no one-size-fits-all answer to this question, as the best real estate social media marketing strategy depends on the specific real estate company and its target audience. However, some general tips can help real estate businesses create an effective social media marketing strategy.

Identify Your Target Audience

When developing a social media marketing strategy for a real estate business, pinpointing the target audience is a foundational step with significant implications. Creating content that resonates with this audience is paramount. For instance, if the real estate business is catering to first-time homebuyers, the content should center around themes such as the home buying process, the advantages of homeownership, and strategies for locating the perfect home.

Understand Platform Preferences

Having identified your target audience, the next imperative is comprehending their preferred social media platforms. This insight is pivotal in guiding the allocation of your efforts when it comes to content creation and sharing. Understanding where your audience is most active empowers you to channel your resources strategically.

Navigating the realm of real estate social media marketing hinges upon aligning your content with the aspirations and preferences of your target audience. By understanding their needs and engaging with them on their preferred platforms, you lay the groundwork for a dynamic and effective marketing strategy.

Use a Variety of Social Media Platforms

Diversifying your social media presence is a crucial strategy for real estate businesses to effectively connect with their intended audience. While Facebook and Instagram remain dominant, it's equally valuable to explore alternative platforms like Snapchat and Twitter that can offer unique benefits to real estate enterprises. Experimentation across multiple platforms is key to discovering the most fitting channels for your company.

Foundational Best Practices

Embarking on a social media marketing strategy for real estate necessitates adherence to fundamental best practices. These principles lay the groundwork for an impactful presence:

  1. Consistent Updates: Regular and timely updates are paramount to maintain follower engagement. Consistently sharing fresh and relevant content keeps your audience invested in your offerings.
  2. Harnessing Hashtags: The strategic use of hashtags serves as a potent tool to amplify your reach and ensure your content reaches a wider audience. Well-chosen hashtags facilitate content discovery and connection.
  3. Visual Content's Power: Leverage the visual medium with high-quality images and videos. These visuals are pivotal in effectively showcasing properties and services, enhancing the audience's immersive experience.

Crafting a robust social media marketing strategy for real estate involves embracing a range of platforms, adhering to core practices, and cultivating engaging content that resonates with your target audience. By diversifying your approach and adhering to proven techniques, your real estate business can establish a compelling online presence.

Create Engaging Content

Craft Compelling Content

Achieving efficacy in your social media marketing strategy demands the creation of content that captivates and resonates within the realm of real estate. While options like infographics, videos, and blog posts are commendable, the landscape of rapid technological advancement and virtual reality ushers in an even more potent avenue. For instance, harnessing 360 spins can revolutionize the way you craft exciting content.

Unveiling 360 Spins

Incorporating 360 spins into your content strategy infuses a sense of excitement and interactivity that resonates with today's dynamic audience. This technology is rooted in virtual reality, empowering potential buyers to virtually explore properties from every angle. This immersive experience provides an authentic understanding of the property's essence, aiding buyers in making informed decisions.

The Process Simplified

Creating a captivating virtual tour through 360 spins is remarkably accessible. Armed with a 360º camera or the CloudPano mobile app, you can effortlessly produce and publish virtual tours of your properties. The outcome? A persuasive and immersive encounter for all potential buyers.

In the array of strategies for real estate social media, content creation stands as the undisputed king. By delving into captivating content like 360 spins, you not only engage your audience but also enhance their experience, guiding them towards confident property decisions. Elevate your real estate marketing by leveraging the power of engaging content.

How Does CloudPano Help You Create Engaging Content?

CloudPano allows you to quickly and easily create virtual tours of your properties, which potential buyers can explore without leaving their homes. As the standard in 360º virtual tour software, it even comes with advanced features such as live video chat.

CloudPano also offers a rich selection of webinars, including tips on how to start a profitable virtual tour business.

Other features you will find helpful include the ability to:

Customize your logo: this is a great way to ensure your real estate business's branding is front and center

Set the initial view: you can select the starting point of the tour so potential buyers see the property the way you want them to

Re-order scenes: you can easily re-order the scenes in your tour so that the most important ones are featured first

Use VR/Motion navigation: this is a great way to add an extra layer of interactivity for potential buyers

Now that you know a little more about real estate social media marketing, it's time to put these tips into action. Start by creating engaging content that captures your audience's attention. Then, use various social media platforms to reach as many potential buyers as possible.

Finally, experiment with different types of technology (such as 360 spins) to create an immersive experience for your followers. Sign up with CloudPano today and create compelling 360º virtual tours in less than five minutes.

With the right strategy, you can expect to see a significant increase in leads and sales from your real estate business.


In the ever-evolving realm of real estate social media marketing, crafting an effective strategy is paramount. Tailoring your approach to your target audience's preferences, utilizing diverse platforms, and embracing engaging content are key components. Incorporating innovative technologies like 360 spins can transform your content creation, providing an immersive experience that resonates with potential buyers. With CloudPano's user-friendly tools, you can effortlessly create captivating 360º virtual tours, enhancing your real estate marketing endeavors. Elevate your online presence, engage your audience, and drive leads with a strategic and immersive approach.

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CloudPano Editorial Team

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