MLS Marketing Tips: Showcase Listings with Videos and Virtual Tours

Cloudpano
August 20, 2025
5 min read
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🎥 MLS Marketing Tips: Showcase Listings with Videos and Virtual Tours

In today’s MLS-driven real estate market, listings that include videos and virtual tours stand out, earn more buyer attention, and generate stronger leads. Trulia, one of the top property search platforms in the U.S., pulls most of its media directly from MLS feeds. That means if you optimize your listing media inside the MLS, your videos and 3D tours can automatically appear on Trulia — giving you a competitive edge.

This guide shows you step by step how to add and optimize your videos and virtual tours so they display properly on Trulia and attract more buyers.

💡 Why Adding Videos and Tours Through the MLS Matters

Your MLS is the primary data source for Trulia. By uploading videos and tours directly to the MLS:

  • ✅ Your media syndicates automatically to Trulia (and other platforms like Zillow, Realtor.com, and Redfin).
  • ✅ You maintain MLS compliance (unbranded tours where required).
  • ✅ You save time by ensuring media updates push across all syndication partners.

Listings with video or tour content typically generate:

  • 📈 Higher click-through rates
  • ⏱ More time spent on the listing
  • 💬 Increased buyer inquiries
  • 💰 Faster offers and higher perceived value

🛠 Step 1: Upload Videos and Tours Inside the MLS

  1. Log into your MLS dashboard.
  2. Select the listing you want to enhance.
  3. Locate the Virtual Tour Link or Media section.
  4. Paste your unbranded video link or 3D tour URL.
  5. Save changes and confirm syndication settings include Trulia.

Pro tip: Double-check the “public” and “syndicate” boxes are selected in your MLS.

🖥 Step 2: Add Media Directly if MLS Doesn’t Syndicate

Not all MLS systems support video syndication. In that case:

  • Log into your Zillow Premier Agent account (covers Zillow + Trulia).
  • Edit your active listing.
  • Upload your video file or paste your virtual tour link.
  • Save and preview to confirm visibility.

🎯 Step 3: Optimize Video and Tour Content for Buyers

Simply uploading isn’t enough. To maximize engagement:

  • Start with the most attractive angle or hero shot.
  • Keep videos 60–90 seconds for social sharing or 3–5 minutes for full tours.
  • Use clear navigation in 3D tours (label rooms).
  • Add captions or voiceover to highlight upgrades and lifestyle benefits.

📐 Step 4: Pair With Other MLS Listing Media

To strengthen your listing even further:

  • Floor plans 📏 – Buyers love dimensions and layout clarity.
  • High-quality photo galleries 📸 – Sequence logically to tell a story.
  • Property highlight reels 🎥 – Great for social media teasers.

When uploaded via the MLS, these often syndicate seamlessly to Trulia.

🌐 Step 5: Promote Your Enhanced Trulia Listings

Once your listing is live with video/tour:

  • Share the Trulia link on social media platforms.
  • Send it in your next email campaign.
  • Embed the Trulia listing on your personal website.

Bonus: Use a short teaser clip to drive clicks to your full MLS/Trulia listing.

📊 Step 6: Monitor and Adjust

Review performance metrics in your MLS dashboard or Zillow Group analytics:

  • Video/tour clicks
  • Average watch time
  • Lead form submissions

If results are low, adjust your featured thumbnail, shorten the video, or refresh the gallery.

🧠 Pro MLS Tips

  • Always upload the highest resolution possible (1080p+).
  • Keep an unbranded MLS-compliant version and a branded one for personal marketing.
  • Refresh seasonally (summer vs. winter footage).
  • Ensure links are mobile-friendly — Trulia traffic is heavily mobile.

📌 Final Thoughts

Adding videos and tours to your Trulia listings through the MLS is one of the simplest ways to boost visibility, increase buyer engagement, and close deals faster. By leveraging your MLS media fields correctly, you can ensure every buyer sees your property at its best — across Trulia and beyond.

📢 Ready to Upgrade All Your MLS Media?

Here are tools to help you elevate your listing strategy:

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