New Home Rentals Stand Out with 3D Virtual Tours on AppFolio

Cloudpano
July 14, 2025
5 min read
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🏡 New Home Rentals Stand Out with 3D Virtual Tours on AppFolio

Marketing new construction rentals can feel like an uphill battle. With no tenant reviews, no lived-in charm, and often no furniture, it’s tough to compete in a crowded rental market. But there’s one tool that levels the playing field—and even tips the odds in your favor: 3D virtual tours integrated with AppFolio. 🚀

In this guide, you’ll learn how 3D virtual tours help new home rentals stand out, how to embed them in your AppFolio listings, and how they boost lead quality, leasing speed, and ROI for builders and property managers alike.

🧱 The Challenge of Marketing New Construction Homes

When you’re renting out new builds, you face these common issues:

  • Empty homes feel cold and uninviting 🧊
  • There’s no past tenant feedback 🗣️
  • You may not have physical access for showings yet 🚫
  • Prospects can't visualize the layout or size well 🤷

But there’s a simple, scalable solution to all of the above…

🔍 Related: Using 3D Virtual Tours to Showcase New Construction Rentals on AppFolio

🎥 Why 3D Virtual Tours Make New Homes Irresistible

Virtual tours give renters the ability to:

  • Explore every room like they’re walking through it
  • See the flow and scale of the property on any device
  • Make faster leasing decisions with more confidence

📈 Listings with 3D tours receive up to 49% more engagement and have a much higher conversion rate compared to photo-only listings.

Even better? When combined with AppFolio’s digital leasing tools, you can take prospects from first click to signed lease—all without a single in-person showing.

💡 Explore: The Anatomy of a High-Converting Real Estate Video (with AI)

🔗 How to Add 3D Tours to Your AppFolio Listings

Integrating 3D tours into AppFolio is simple. You don’t need custom code or complicated tools.

Here’s how to do it:

  1. Create a 3D tour with CloudPano, Matterport, or similar 🛠️
  2. Copy the share link or embed code
  3. Paste it into the listing description or media gallery inside AppFolio 📋
  4. Use headlines like “📹 Explore the 3D Virtual Tour!” to draw attention 🎯

📘 Get the full guide: Seamless Virtual Tour Integration with AppFolio

🖼️ No 3D Camera? No Problem—Use AI Video Tours

If you don’t have a 3D camera, use PhotoAIVideo.com to turn your property photos into animated walkthroughs in just minutes.

Perfect for:

  • 🧱 Pre-leasing during construction
  • 📸 Making empty homes feel more dynamic
  • 🎵 Adding music and branding for social media impact

You can even generate vertical reels and landscape versions depending on where you’ll post your videos.

📹 Learn more: How to Generate Real Estate Videos From Just Photos in Under 5 Minutes

📊 Why Builders and Managers Love the Results

When you implement 3D tours on AppFolio listings, you’ll notice immediate improvements in:

  • 📬 Lead quality
  • 🕒 Time-on-page
  • 📉 Vacancy duration
  • 💸 Leasing ROI

Your team spends less time on repeat showings and more time on signed leases. Plus, renters show up to in-person tours already emotionally sold on the space.

📈 See the numbers: AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown

📦 What Renters Say About 3D Tours

Renters consistently say:

  • “It saved me a trip across town.” 🧭
  • “I knew exactly what to expect before I walked in.” 🔍
  • “The virtual tour sealed the deal for me.” 🖱️💬

When they see a polished 3D tour, it sets your listing apart and builds trust, especially if they’re relocating from out of town.

Also Read: Why AI Video is the New Standard for Listing Presentations

🏁 Accelerate Lease-Ups for New Communities

Marketing multiple new homes or units at once? Use 3D tours and AppFolio as a repeatable leasing system.

  • Embed a unique tour for each floor plan
  • Auto-populate AppFolio listings with Zapier or templates
  • Syndicate your listings to Zillow, Apartments.com, and your website 🌐
  • Track which tour-to-lease path performs best with AppFolio analytics 📊

🔄 Boost your workflow: The Weekly AI Video Content Plan (Template + Tools)

🛠️ Stack Your Strategy: Combine These Elements

To get the most out of your new home listings, combine:
✅ 3D Virtual Tour
✅ AI-generated Walkthrough Video
✅ 2D/3D Floor Plan
✅ Aerial View or Drone Clip
✅ AppFolio Leasing Funnel

With this stack, you're no longer listing a property. You're telling a story of lifestyle and value—and AppFolio helps automate the rest.

💡 Bonus: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration

✅ Conclusion: Make Your New Home Listings Unforgettable

In a world of swipe-happy renters and sight-unseen leases, 3D virtual tours are the secret weapon for turning new homes into leased homes—faster.

Combined with AppFolio’s all-in-one platform, you can:

  • Showcase your new builds beautifully
  • Lease properties before they’re even fully finished
  • Attract higher-quality tenants without the hassle

It’s time to give your new home rentals the edge they need. 💼🏠

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

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