Maximizing Reach: Integrating Your Insta360 Virtual Tour on Website and Social Channels

CloudPano Editorial Team
April 30, 2024
5 min read
Share this post

Can I put the Insta360 virtual tour I made on my website or social media page?

Virtual tours are a fantastic method to present your home, company, or event to potential clients, guests, or visitors. They enable you to design an immersive and engaging experience that can hold your audience’s interest. But how can you simply and cheaply construct a virtual tour? How do you spread it over the world?

In this post, we’ll provide you with the information you need to construct a virtual tour using the Insta360 camera and a few well-known software programs, as well as instructions on how to integrate your virtual tour on your website or social network profile.

The Insta360 camera is what?

With the 360-degree Insta360 camera, you can take stunning pictures and movies of anything around you. The Insta360 RS 1-Inch 360 Edition Virtual Tour Kit, the Insta360 X3, and the Insta360 ONE X are just a few of the several types and editions available. Although each model has unique benefits and characteristics, they all have the following things in common:

  • They are portable, light, and simple to operate. They may be held in your hand, mounted on a tripod, or mounted on a selfie stick.
  • They contain two lenses that allow them to take a 360-degree view of the area. Multiple photos don’t need to be aligned or stitched together.
  • They have Wi-Fi preview and control, allowing you to remotely change settings while viewing the footage on your smartphone or tablet. Wirelessly transferring your photographs and videos to your device for editing and sharing is another option.
  • They work well in low light and offer good image quality. They can record 5.7K 360 films and up to 21MP 360 pictures with breathtaking clarity and depth. Additionally, they offer features like HDR mode, night mode, and others that improve your photos in various lighting situations.
  • They allow you to simply build and distribute virtual tours because they are compatible with leading corporate software systems.

How can I use the Insta360 camera to make a virtual tour?

With the Insta360 camera, creating a virtual tour is surprisingly simple. All you need is an Insta360 camera, a selfie stick or tripod, a phone or tablet, and the software of your choosing. The general procedures are as follows:

  1. Position your camera on a tripod or selfie stick in the middle of the room, then move out of the view (perhaps behind a wall or into the adjacent room). Make sure the area is spotless, well-lit, and organized. Refrain from including reflections and other personal items in your photographs.
  2. From the App Store or Google Play store, download the software platform’s app. Before you can begin making virtual tours on certain platforms, you may need to create an account and select a plan. Some platforms let you test out their features before committing to a paying plan via free choices or trials.
  3. Use WiFi to link your phone or tablet to your Insta360 camera. Launch the software platform’s app and sign into your account. Connect to your camera using the instructions in the app, and start taking 360-degree photographs.
  4. In the room or area you wish to cover, move your camera to various places. Ensure that there is sufficient overlap between each place so that the program can seamlessly join them. For each position, tap the app’s capture button. Continue until you have photographed the whole area or property.
  5. Upload your 360-degree images to the software platform’s cloud account, where they will be processed to create a 3D representation of your environment. Depending on the size, clarity, and speed of your images as well as the speed of your internet connection, this might take some time.
  6. Use the tools and capabilities offered by the software platform to edit your virtual tour. You may customize your virtual tour by using labels, explanations, floor plans, hotspots, connections, music, voiceovers, and other components that make it more interesting and instructive.
  7. Check your virtual tour to make sure it functions and looks well across a variety of platforms and browsers.

How can I put the Insta360 virtual tour I made on my website or social media page?

Once you have created your virtual tour with the software platform of your choice, you can easily share it with the world by putting it on your website or social media page. Here are some of the ways you can do that:

  • Embedding: Most software platforms provide you with an embed code that you can copy and paste into your website’s HTML code or into a blog post or article. This will display your virtual tour as an interactive widget on your website that visitors can explore. You can also customize the size and appearance of the widget according to your preferences.
  • Linking: Another option is to simply share the link to your virtual tour that the software platform provides you with. You can post this link on your social media page, such as Facebook, Twitter, Instagram, or LinkedIn, or send it via email or messaging apps. Anyone who clicks on the link will be able to view your virtual tour on the software platform’s website.
  • Downloading: Some software platforms also allow you to download your virtual tour as a file that you can store on your device or upload to another platform. For example, you can download your virtual tour as a ZIP file from Matterport and upload it to Google Street View or Google Maps. This will allow you to reach a wider audience and increase your visibility online.

In this post, we’ve demonstrated how to use the Insta360 camera together with a few well-liked software programs to produce and integrate a virtual tour.

Share this post
CloudPano Editorial Team

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.
Real Estate

How Clear Cooperation Rules Impact Your Automated Listing Video Strategy

Automated listing videos can help Realtors move faster, but Clear Cooperation rules make timing and publishing control more important than ever. This article breaks down how agents, brokerages, and listing teams can use PhotoAIVideo to create AI-generated listing videos from property photos while keeping drafts private, reviewing assets before release, and separating public marketing from internal preparation.
Read post

MLS-Friendly Video Software for Realtors: Create Unbranded Listing Videos with AI

This article explains how Realtors can create MLS-friendly real estate videos without triggering compliance issues from branded content. The core point is that agents need two different video versions for each listing: a branded version for social media and marketing, and an unbranded MLS-safe version for listing portals, IDX feeds, and MLS environments. The article explains that MLS-safe videos should avoid agent names, brokerage logos, phone numbers, website URLs, watermarks, branded intros, branded outros, lead capture CTAs, and branded hosting pages. It also shows how PhotoAIVideo helps Realtors turn property photos into AI-generated listing videos faster, while keeping the workflow organized for both branded and unbranded use. The article positions PhotoAIVideo as a tool that saves time, helps agents create polished property videos from existing photos, and supports cleaner MLS compliance workflows. The main takeaway: Realtors can use AI video automation to market listings faster, but they need a clear process that separates promotional social media videos from neutral MLS-safe assets.
Read post

The Anatomy of a Perfect Unbranded Virtual Walkthrough Link

This high-level article provides an authoritative, technical breakdown of how real estate agents and brokerages can structure virtual walkthrough URLs that satisfy rigid Multiple Listing Service (MLS) rules. Written from the perspective of an experienced Real Estate Marketing Strategist who has dealt directly with compliance enforcement, the article addresses a critical shift in the industry: real estate boards no longer just audit visible text, logos, or agent headshots—they utilize automated security scrapers to audit backend source code. Many agents face unexpected fines and data feed suspensions because their unbranded links are hosted on domains that feature underlying analytics scripts, tracking pixels, or digital rights management tracking cookies. These hidden trackers violate the absolute data neutrality required by cooperative broker networks. The article outlines a systematic solution through specialized real estate video software that works with MLS rules. By using advanced photogrammetry to turn standard 2D property photos into dimensionally accurate 3D spatial models, the platform automatically generates dual-stream assets from a single image upload. It simultaneously creates a highly branded, high-conversion vertical (9:16) video link optimized for social media feeds, and an entirely sanitized, white-label widescreen (16:9) horizontal walkthrough link hosted on a clean content delivery network (CDN) engineered to pass automated MLS scans.
Read post