How to Add a Virtual Tour Link to Your AppFolio Listing

Cloudpano
July 16, 2025
5 min read
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How to Add a Virtual Tour Link to Your AppFolio Listing

If you're a property manager, real estate agent, or builder using AppFolio, adding a virtual tour link to your listings can dramatically boost engagement, reduce vacancy rates, and attract higher-quality leads 🚀. In today's fast-paced rental and sales market, prospects want to experience properties online before they schedule a visit. A virtual tour is the perfect solution — and with AppFolio, it only takes a few simple steps to add it.

🏠 Why Virtual Tours Are a Must-Have

Virtual tours aren't just a trendy add-on; they're a conversion powerhouse. According to industry reports:

  • Listings with virtual tours get 87% more views.
  • Properties with tours are 2x more likely to receive an inquiry.
  • Video and 360° content builds trust with renters and buyers faster.

Want to know how this tech impacts your performance? Read Why Real Estate Agents Should Use Video Tours in AppFolio Listings 📍.

🔗 How to Add a Virtual Tour Link in AppFolio

Follow these steps to make your listings pop:

  1. Login to AppFolio and head to the unit listing.
  2. Click on the Marketing Tab.
  3. Under Listing Description, scroll to the Multimedia Links section.
  4. Paste the link to your hosted virtual tour (e.g., CloudPano, Matterport, Vimeo, or YouTube).
  5. Save changes, and you’re done! 🚀

Need help with virtual tour creation? Check out How Real Estate Agents Can Add Video Tours to AppFolio Listings.

🔍 Best Practices for Linking Virtual Tours

Make your listing stand out by following these best practices:

  • Use direct links that auto-play or land on the immersive viewer.
  • Embed keyword-rich descriptions like "360° Tour" or "Walkthrough Video" for SEO boosts.
  • Highlight the virtual tour in your property title or top bullet point.

Want more on optimization? Dive into Enhance Your AppFolio Listings with High-Converting Video Tours.

🧰 Tools to Create Virtual Tours

Here are top tools to create virtual tours:

  • CloudPano — Great for 360° virtual walk-throughs.
  • PhotoAIVideo — Turns real estate photos into cinematic videos.
  • Matterport — High-end 3D walkthroughs.
  • Zillow 3D Home — Free option for quick mobile capture.

Check out this guide: AppFolio + Video Tours: The Modern Listing Strategy for Real Estate Agents.

🚧 Common Mistakes to Avoid

  • Don't link to unbranded or non-functioning pages.
  • Don’t forget mobile compatibility — test your link on phones.
  • Don’t bury the link at the bottom of a description paragraph.

Fix these and improve results. Read Boost Property Listings with Video Tours on AppFolio.

✨ Final Thoughts

Adding a virtual tour link to AppFolio is easy, fast, and pays off big in conversions ✨. In a market where digital-first impressions matter, your listing should do more than just sit there — it should sell itself.

Take 5 minutes today and add that tour link. Your future tenants and buyers will thank you.

Related Reads:

Ready to take your listings to the next level? 🚀 Try CloudPano today and experience how virtual tours can transform your AppFolio marketing.

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

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