How to Add a 3D Tour to Apartments.com Listings

Cloudpano
August 20, 2025
5 min read
Share this post

🏢 How to Add a 3D Tour to Apartments.com Listings

In today’s rental market, first impressions happen online — and nothing creates a stronger impression than a 3D virtual tour. Whether you’re leasing a single-unit apartment or managing an entire building, adding a 3D tour to your Apartments.com listing can help you stand out, attract qualified tenants, and reduce the time your units sit vacant.

In this guide, you’ll learn exactly how to add a 3D tour, how Apartments.com handles media from MLS feeds, and how to optimize your tour for the best results.

🌟 Why 3D Tours Are Essential for Apartments.com

Renters are busy and selective. A 3D tour lets them “walk through” your property before booking an in-person showing.

Benefits include:

  • 📈 Higher listing engagement – tenants stay on your listing longer
  • 📅 Fewer wasted showings – only serious prospects visit in person
  • 📸 Showcasing key features – highlight spacious layouts, upgraded finishes, and unique amenities
  • 💰 Faster leasing – move from listing to lease agreement sooner

🛠 Step 1: Understand Apartments.com Media Integration

Apartments.com is part of the CoStar Group network and pulls listing data from:

  1. MLS Syndication – If your listing is entered into an MLS that supports 3D tours, the media can appear automatically.
  2. Direct Upload – If you manage listings directly on Apartments.com, you can upload a 3D tour link or embed code.

📋 Step 2: Adding a 3D Tour Through Your MLS

If you’re using MLS syndication:

  1. Log into your MLS dashboard.
  2. Open the listing you want to enhance.
  3. Locate the Virtual Tour / 3D Tour or Unbranded Link field.
  4. Paste the direct link from your tour provider (e.g., CloudPano, Matterport).
  5. Save and confirm that syndication to Apartments.com is enabled.

💡 Tip: Many MLS platforms require the link to be unbranded. Always check compliance rules before publishing.

🌐 Step 3: Adding a 3D Tour Directly to Apartments.com

If you’re not using MLS or need to add media manually:

  1. Log into your Apartments.com account.
  2. Go to My Properties and select the listing.
  3. Click Edit Media.
  4. Choose Add 3D Tour or Virtual Tour.
  5. Paste your hosted tour link or embed code.
  6. Save and preview the listing.

🎯 Step 4: Optimize Your 3D Tour for Maximum Impact

Your tour should feel seamless and inviting. Follow these tips:

  • 🛋 Start in the living area – sets a welcoming tone
  • 🚪 Use clear navigation hotspots – easy for mobile users
  • 🌞 Highlight natural light – film during the brightest time of day
  • 📱 Check mobile load speed – renters often browse on phones

📐 Step 5: Pair Your Tour With Other Listing Enhancements

3D tours work even better when combined with:

📲 Step 6: Promote Your Apartments.com Listing

Once your tour is live, don’t just wait for renters to find it.

  • Share the listing link on Facebook Marketplace, Instagram, and LinkedIn 📢
  • Include it in email campaigns to your tenant list 📧
  • Add it to Google Business Profile for local SEO 🌍

📊 Step 7: Monitor Performance

Apartments.com provides insights into your listing’s performance. Track:

  • Views
  • Inquiries
  • Tour engagement time

If your 3D tour isn’t driving clicks, test a new starting view or shorten the navigation path.

🧠 Pro Tips for Apartments.com 3D Tours

  • ✅ Use a fast-loading hosting platform like CloudPano or Matterport
  • ✅ Create both branded and MLS-compliant unbranded versions
  • ✅ Ensure all key amenities are visible — gyms, pools, rooftop spaces
  • ✅ Refresh your media for seasonal updates 🌸🍂

🚀 Final Thoughts

Adding a 3D tour to your Apartments.com listing is a high-impact upgrade that sets you apart from other landlords and property managers. Whether you’re syndicating via MLS or uploading directly, the goal is to make renters feel like they’ve already toured the property before they walk through the door.

📢 Ready to Upgrade All Your Listings?

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

Start a Profitable Drone, Virtual Tour & AI Video Agency Fast

This post walks you step-by-step through how to start a profitable drone, virtual tour, and AI video agency in 2025. You’ll discover why local businesses need immersive media, which niches to target first, and how to bundle services like 360° virtual tours, drone videography, AI-powered real estate videos, and property websites into high-ticket packages. Plus, learn how to generate recurring revenue with hosting fees, retainers, and national-scale contracts — all powered by the 360 Profit Software Bundle.
Read post

7-Day Blueprint: Launch Your Virtual Tour, Drone & AI Video Business

This guide walks entrepreneurs step-by-step through launching a profitable virtual tour, drone, and AI video company in just 7 days. Covering everything from setting up software tools like CloudPano, PhotoAIVideo, and LeadStack, to securing clients in high-demand industries such as real estate, healthcare, and local businesses, this blueprint shows you how to package and sell digital media services fast. With AI automation, 360° tours, and remote workflows, anyone can build a scalable business in 2025–2026 while saving time and increasing revenue.
Read post

How to Start a Virtual Tour, Drone & AI Video Company in 7 Days (2025–2026 Guide)

This guide walks entrepreneurs step-by-step through launching a profitable digital media company in just 7 days. Using tools like CloudPano for virtual tours, PhotoAIVideo for AI-powered real estate videos, and bundled software such as Pictastic and 21 Lead Finder, you’ll learn how to package and sell services like drone shoots, real estate photography, virtual staging, and marketing automation. From identifying high-value niches (dentists, nursing homes, real estate brokerages) to pricing strategies and upsell models, this post provides a complete roadmap for building a scalable business that attracts recurring revenue in 2025–2026.
Read post