.png)
Virtual tours are no longer a “nice extra” in real estate marketing—they’re an expectation. Sellers ask about them in listing appointments. Buyers rely on them before booking showings. And MLS systems support them… as long as they’re delivered correctly.
Unfortunately, many real estate agents run into the same problem:
a tour looks great, but it doesn’t show publicly, doesn’t syndicate, or gets removed days after the listing goes live.
In almost every case, the issue isn’t the platform.
It’s MLS compliance.
This evergreen guide explains how real estate agents can provide MLS-compliant virtual tours using CloudPano and Matterport, how CloudPano MLS tours and Matterport MLS tours fit into real-world MLS workflows, and why understanding MLS-ready 3D tours is more important than ever—especially in light of the ongoing CoStar, Matterport, and Zillow dispute 📰.
MLS-compliant virtual tours are tours that meet your local MLS’s rules for public display and syndication.
While rules vary slightly by MLS, most share the same principles:
That usually means MLS requires:
If a tour violates those rules—even unintentionally—it may be hidden, stripped, or blocked from syndication.
MLS systems are not just listing databases—they are distribution engines.
When a tour is compliant:
When a tour is not compliant:
For real estate agent virtual tours, compliance isn’t a technical detail—it’s a trust issue.
One of the most important concepts for agents to understand is this:
Your MLS tour is not the same as your marketing tour.
Successful agents almost always maintain:
This separation is the foundation of consistent MLS compliance.
When agents search CloudPano MLS tours, they’re usually looking for a repeatable way to post tours without issues.
A clean CloudPano workflow for agents looks like this:
The tour is built using 360 photos or media for the property.
The MLS version removes:
This produces a neutral, property-only experience.
Label them internally as:
Clear naming prevents mistakes later.
Paste only the unbranded link into the MLS “Virtual Tour” field.
Always check:
This process keeps CloudPano MLS tours visible, compliant, and predictable.
Matterport MLS tours can absolutely be MLS-compliant—but agents must be careful with link selection.
Common mistakes include:
To stay compliant with Matterport:
When Matterport tours fail MLS review, it’s almost always a workflow issue, not a technology limitation.
This channel-specific approach allows agents to stay compliant without sacrificing marketing performance.
It’s not image quality.
It’s not the platform.
It’s branding inside the MLS link.
MLS systems often scan:
If branding is detected where it’s not allowed, the system may:
Delivering MLS-compliant virtual tours is about discipline, not extra work.
MLS is the gateway to syndication.
Virtual tours do not go directly to Zillow, Realtor.com, or other portals. They travel through MLS feeds first.
If the MLS:
That’s why MLS-ready 3D tours are the safest foundation for long-term exposure.
Recent industry events made virtual tour visibility a headline issue.
After CoStar acquired Matterport, Zillow removed Matterport 3D tours from its platforms, citing licensing and API concerns. CoStar publicly disputed Zillow’s explanation, stating that Matterport customers retained rights to distribute tours broadly.
Regardless of which side is correct, one thing became clear:
Portals can change display rules at any time.
Agents who rely on portals alone are exposed. Agents who build MLS-first workflows are more resilient.
These articles highlight why MLS compliance is the safest baseline, regardless of platform politics.
Use this evergreen workflow for every listing:
This works for CloudPano MLS tours, Matterport MLS tours, and future tour platforms alike.
Sellers don’t care about:
They care that:
Providing MLS-compliant virtual tours protects seller confidence and strengthens your professionalism.
As virtual tours become standard, expect:
Agents who understand real estate agent virtual tours and MLS compliance will adapt faster than those who don’t.
Providing MLS-compliant tours isn’t about limiting creativity—it’s about protecting visibility.
When real estate agents consistently deliver:
…they reduce risk, build trust, and create smoother listings.
In a market where visibility equals opportunity, MLS compliance isn’t red tape—it’s leverage 🚀.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
.png)
.png)
Try it free. No credit card required. Instant set-up.
.svg){kind=small}
.svg){kind=small}