How Builders and Property Managers Benefit from AppFolio Virtual Showings

Cloudpano
July 14, 2025
5 min read
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🏗️ How Builders and Property Managers Benefit from AppFolio Virtual Showings

In today’s fast-paced rental market, virtual showings have become more than a luxury—they’re a necessity. Builders and property managers using AppFolio can gain a serious advantage by integrating 3D tours and AI-generated video walkthroughs into their listings. 🎥📱

This post explores how AppFolio virtual showings help streamline leasing, increase visibility, and boost ROI for new builds and rental portfolios alike.

🔍 What Are AppFolio Virtual Showings?

AppFolio, a leading property management platform, allows you to embed virtual tours and video walkthroughs into your property listings. These can include:

  • 🌀 360° virtual tours (like from CloudPano or Matterport)
  • 🎬 AI-generated video tours using listing photos
  • 🧭 Pre-recorded walkthroughs

📘 Related: Seamless Virtual Tour Integration with AppFolio

👷 Why Builders Love Virtual Showings

Home builders often need to lease before completion or scale marketing across dozens of new builds. Here's how virtual showings help:

  • 📷 Use one model tour across multiple units
  • ⏳ Reduce in-person showings
  • 📈 Increase leads from remote renters
  • 🔧 Lower costs for staging and photography

🔗 Read: Turn Construction Projects into Profitable Rentals with AppFolio 3D Tours

🏢 How Property Managers Benefit Too

Managing large portfolios comes with scheduling nightmares. AppFolio virtual showings solve this by:

  • ✅ Automating early-stage lead qualification
  • 📩 Reducing no-shows for in-person tours
  • 💼 Scaling your leasing team without new hires
  • 🌎 Expanding reach beyond your local market

📘 Related: Virtual Showing Integration for Property Managers and Builders Using AppFolio

🧩 How to Add Virtual Showings in AppFolio

You can add virtual showings in just a few steps:

  1. Upload your 360° tour or video to a hosting platform (e.g., PhotoAIVideo.com, CloudPano, YouTube)
  2. Copy the share link
  3. Open your AppFolio listing
  4. Paste the tour URL into the description or media gallery
  5. Include a call-to-action like:
    “👀 Click here to tour this property virtually before visiting!”

📘 Guide: Boost Efficiency: Virtual Showings for New Builds in AppFolio Property Management

🔧 Recommended Tools for Virtual Showings

📘 Read: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration

🧱 Use Case: Builder Pre-Leasing New Development

Let’s say a builder has 50 homes under construction with 3 unique floor plans. Here’s the strategy:

  1. Capture a 360° tour of one finished model
  2. Use PhotoAIVideo.com to convert photos of other homes into branded walkthrough videos
  3. Embed tours into each AppFolio listing
  4. Share virtual links on Zillow, Facebook, QR signs, and email blasts

📘 Read More: 3D Virtual Tours for House Builders: Enhance Rental Listings on AppFolio

🧑‍💼 Use Case: Property Manager Automating Leasing

If you’re managing 200+ units, AppFolio virtual showings help reduce strain on your team:

  • Pre-qualify leads through video before in-person visits
  • Set up auto-replies with tour links
  • Save team hours while boosting close rate

🔗 Also See: The Weekly AI Video Content Plan (Template + Tools)

📊 Data That Proves It Works

📘 Dive Deeper: Why AI Video is the New Standard for Listing Presentations

💬 What Builders and Renters Are Saying

“We pre-leased 80% of our units using just the model home’s virtual tour.”
—Builder, Austin TX

“I toured the home on my phone during lunch and applied the same day.”
—Renter, Phoenix AZ

Modern renters want convenience. Builders want speed. Virtual showings offer both. ⚡

🏁 Final Thoughts: Smart Leasing with AppFolio + Virtual Tours

By integrating virtual showings into your AppFolio listings, you gain:

  • ✅ Faster leasing cycles
  • ✅ Better qualified leads
  • ✅ Lower vacancy costs
  • ✅ Scalable leasing operations

Whether you’re managing a large portfolio or launching your next build-to-rent community, virtual showings are the future of leasing.

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