Boost Efficiency: Virtual Showings for New Builds in AppFolio Property Management

Cloudpano
July 14, 2025
5 min read
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🚀 Boost Efficiency: Virtual Showings for New Builds in AppFolio Property Management

Leasing new construction properties comes with unique challenges. Whether you're a property manager or a builder, marketing brand-new homes before they're fully completed can be slow, expensive, and inefficient. But there's a better way.

By integrating virtual showings into your AppFolio property management system, you can streamline leasing, attract better-qualified leads, and fill units faster. 🏡💻

In this guide, we’ll break down how to use virtual showings for new builds inside AppFolio to boost efficiency, shorten vacancy cycles, and deliver modern leasing experiences.

🧱 Why Virtual Showings Matter for New Builds

Let’s face it: showing a home that’s still under construction isn’t always possible—or safe. You might only have architectural renderings, early photos, or a model unit.

That’s where virtual showings come in:

  • 🎥 Show the space before it's finished
  • 📲 Let renters explore on-demand
  • 💬 Cut down on back-and-forth with prospects
  • ⏱️ Save time scheduling and staffing in-person showings

🔗 Related: Turn Construction Projects into Profitable Rentals with AppFolio 3D Tours

📹 What Is a Virtual Showing?

A virtual showing is an interactive or pre-recorded visual experience of a property, allowing prospective renters to explore a home remotely.

Two types dominate the space:

1. 3D Virtual Tours (🌀)

  • Platforms like CloudPano or Matterport
  • Fully immersive, 360-degree navigation
  • Great for model units or staged homes

2. AI-Generated Video Tours (🤖)

  • Tools like PhotoAIVideo.com
  • Created using just listing photos
  • Affordable, fast, and scalable for multiple units

🔗 Learn more: How to Generate Real Estate Videos From Just Photos in Under 5 Minutes

💡 How AppFolio Makes Virtual Showings Easy

AppFolio makes embedding virtual content into listings simple:

To add a virtual showing in AppFolio:

  1. Open the unit listing in AppFolio
  2. Copy your video or tour link from your provider
  3. Paste the link in the description field or media section
  4. Include a clear call-to-action:
    “🎥 Virtual tour available – Click here to explore the property!”
  5. Save and publish 🚀

That’s it. Now every prospective renter who views the listing gets a virtual experience that sells the space—no appointment needed.

🔗 Bonus: Seamless Virtual Tour Integration with AppFolio

⚡ 6 Benefits of Virtual Showings for New Builds

✅ 1. Faster Lease-Ups

Virtual showings help renters pre-qualify themselves, speeding up decision-making—especially helpful when a home isn't physically ready yet.

✅ 2. Fewer In-Person Tours

Reduce wasted staff time by letting only serious leads book an in-person visit.

✅ 3. Broader Reach

Appeal to out-of-state renters, busy professionals, or relocation clients.

✅ 4. Better Listings

Listings with video or 3D content get 40% more engagement and longer time-on-page.

✅ 5. Cost Savings

No need to stage every unit—just create one great tour and use it across similar models.

✅ 6. Higher Conversions

Renters feel more confident when they’ve already “walked through” the property online.

🔗 Dive deeper: Why AI Video is the New Standard for Listing Presentations

🧰 Tools to Power Your Virtual Showings

🔗 Also see: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration

📊 Example: Using Virtual Showings Across a New Build Community

Imagine you’re launching 50 new rental homes in a community. Only one unit is staged and finished.

Here’s how to scale:

  • Use one 3D tour or AI video as a template
  • Embed the same link across all similar floor plan listings in AppFolio
  • Automate the content upload with Zapier or a bulk-edit tool
  • Pre-market homes weeks before construction is finished

🔗 Read: 3D Virtual Tours for House Builders: Enhance Rental Listings on AppFolio

🧠 Marketing Tip: Promote Your Virtual Tours

Don’t just drop the link and walk away. Market your virtual showings with:

  • Social media ads: “🎥 Take a virtual tour of our newest homes today!”
  • Email campaigns to your waiting list
  • Syndication to sites like Zillow, Apartments.com, Rent.com
  • Flyers with QR codes to your tour
  • Your own branded landing page with multiple tour options

🔗 Helpful: The Weekly AI Video Content Plan (Template + Tools)

💬 What Renters Say About Virtual Showings

“I signed my lease without ever visiting in person. The virtual tour was exactly like the real thing.”
—Renter in Austin, TX

“We toured from two states away and applied the same day. So easy!”
—New tenant in Tampa, FL

Modern renters expect virtual tools. If you don’t offer them, your competition will.

✅ Final Thoughts: AppFolio + Virtual Showings = Smart Leasing for New Builds

If you're leasing new construction homes, integrating virtual showings into AppFolio is one of the fastest, easiest ways to:

  • Lease faster
  • Market smarter
  • Reduce operational strain
  • Improve tenant experience

You’ve already built the home—now build the experience renters expect. 🎯

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Cloudpano

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Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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