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The real estate world is shifting fast—and buyers now expect more than a handful of photos. They want interactive content, immersive previews, and a way to experience a home before they ever step inside. That’s why adding a virtual tour video to your listings on Stellar MLS is one of the smartest upgrades a Florida agent can make. 🌴📹
In this complete guide, you’ll learn exactly how to upload, embed, and promote virtual tour videos using Stellar MLS and Property Panorama. Whether you're showcasing a waterfront condo in Tampa, a suburban home in Orlando, or a luxury property in Sarasota, virtual tours create the level of engagement modern buyers crave.
This article walks you through best practices, step-by-step upload instructions, and how to use virtual tours to boost your visibility, leads, and offers.
Florida’s real estate market is hyper-competitive—and buyers are often relocating from out of state. That means online presentation is everything.
Adding a virtual tour video helps you:
Buyers spend 3–5x longer on listings with video or virtual walk-throughs.
Stellar MLS gives enhanced visibility to listings with multimedia features.
Video tours feel personal and transparent—perfect for relocating clients.
Photos can’t always communicate the lifestyle, openness, or feel of a property.
Clients want agents who use cutting-edge tools, not outdated tactics.
In short: if you're not adding virtual tours, your listings look outdated—while your competitors look innovative. 🔥
To successfully upload or embed a virtual tour video in a real estate listing, you need:
Important: No agent branding, logos, emails, or phone numbers are allowed in the MLS version.
Branded versions can still be used for social media or your website.
You can upload any type of virtual tour video or interactive link, including:
Recorded on a camera, phone, or gimbal.
Created using CloudPano, Matterport, Ricoh, Insta360, etc.
A simple photo-to-video format.
Perfect for Florida properties with pools, lanais, acreage, or water views.
Generated automatically from your listing photos.
Regardless of format, Stellar MLS makes it easy to add virtual tour to MLS through the Property Panorama integration.
Follow this exact workflow to ensure your virtual tour appears correctly on consumer sites and IDX feeds.
Go to your Stellar MLS dashboard using your MLS login credentials.
Once inside, navigate to the listing management section where you normally upload photos and property details.
Stellar MLS automatically creates a Property Panorama AutoTour for each listing.
To access it:
You’ll see tools for virtual tours, flyers, and media management.
Inside the listing, find the Virtual Tour section or Media tab.
You will have two upload fields:
⚠ IMPORTANT: Only unbranded tours are allowed in MLS.
Add branded ones only in the second field, which does not feed to MLS consumer sites.
Paste your unbranded virtual tour video URL into the first field.
Acceptable formats include:
MLS compliance tip:
Do NOT use links with agent branding, lead capture, or advertisements.
Click Save, then verify:
After saving, your virtual tour video will automatically populate across:
Your video doesn’t just need to be uploaded—it needs to convert buyers.
Here’s how to turn virtual tours into lead magnets:
The first 3 seconds should include:
Buyers decide quickly whether to keep watching.
Avoid shaky footage or dark interiors.
Florida homes shine when well-lit—capture that natural brightness.
Stellar MLS gives extra exposure to listings with immersive media.
Highlight:
Virtual tours are storytelling tools.
If your tour includes:
It will be rejected by MLS.
This doubles your visibility across other channels.
Don’t stop after adding it to MLS—use the video everywhere:
Video becomes the centerpiece of your whole marketing strategy. 🎯
Florida has one of the highest percentages of remote and out-of-state buyers in the country.
Virtual tours help them:
This leads to:
For a state driven by lifestyle, virtual tour video sells the dream.
To make your virtual tour discoverable, include terms like:
This helps rank on Google AND YouTube.
Stellar MLS and Property Panorama give Florida Realtors an easy, built-in way to showcase immersive content. Whether you use a virtual tour video, 360° experience, or drone walkthrough, these tools help your listings stand out and attract more qualified buyers.
If you want to:
…then virtual tours are one of the highest ROI marketing tools you can use.
Ready to transform your listings and win more clients?
👉 Start adding virtual tour videos to every Stellar MLS listing you create.
👉 Give buyers the immersive experience they expect.
👉 Stand out as a Florida agent who markets properties at the highest level.
Your listings deserve to shine—and virtual tours make that happen. 🚀📹🌴
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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Try it free. No credit card required. Instant set-up.
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