Unveiling the Magic: How Google Street View Software Powers Virtual Tours

CloudPano Editorial Team
April 30, 2024
5 min read
Share this post

How does the software for Google Street View virtual tours operate?

Users of Google Maps can view the entire world in 360 degrees thanks to the Google Street View feature. It combines billions of panoramic images that were taken by specialized cameras mounted on bicycles, vehicles, boats, backpacks, and even animals. But how does the software that powers this incredible technology operate? And how can you design your own virtual tours using Street View for a professional or personal project? These and other inquiries will be addressed in this article.

man in brown t-shirt and black pants holding black dslr camera
Google Street View Photographer

Basic Principles of Google Street View

The foundation of Street View is an approach known as image-based rendering. This indicates that the software uses images as the source of information rather than building a 3D model of the environment. To create a seamless panorama, the images are aligned and blended together after being captured from various angles and positions. To determine how far away from the camera each pixel in the image is, the software also makes use of depth maps. By doing so, it is easier to achieve a realistic perspective and prevent distortions when navigating the panorama.

The panoramas are located on the map by the street view software using geographic information system (GIS) data. Coordinates, elevation, roads, landmarks, and other features are all included in GIS data, which is used to organize and display spatial information. In order to identify and obscure faces, license plates, and other sensitive information in the images, the software also employs machine learning algorithms.

aerial view of city buildings during daytime
Panoramic City

Making your own virtual street tours

You will need a few things to make your own Street View virtual tours:

  • a camera that works with Street View. Numerous choices are available, ranging from entry-level cameras like the Insta360 ONE X2 or GoPro Max to high-end models like the Insta360 Pro 2 or Labpano Pilot Era. Here is a list of cameras that are compatible.
  • a tripod or mount for your camera. For outdoor scenes, you can use a vehicle or helmet mount, and for indoor scenes, you can use a mini tripod or monopod.
  • a computer or smartphone with an internet connection. To adjust your camera's settings, preview your photos, and upload them to Google, you'll need this.
  • an account on Google. To manage and share your 360-degree imagery, you must have access to the Street View Studio.

To make your own Street View virtual tours, follow these steps:

selective focus photography of person holding DSLR camera
Camera on a tripod

Photograph

Take pictures in 360 degrees. To start and stop recording, change the exposure, resolution, and other settings, use the app or software that came with your camera. If your camera supports them, you can also use voice commands or a remote control. Make an effort to record videos that are steady and without too much shaking or tilting. If you can, stay away from taking photos of people's faces or license plates.

Upload

Add your 360-degree pictures. Your 360-degree videos and photos can be uploaded using the Street View Studio. Multiple files can be uploaded at once, and you can preview them before processing. Additionally, you can edit your photos by changing the brightness, contrast, saturation, and other settings.

Publish

Publish your 360-degree pictures. You can publish your images to Google Maps once they have been processed. They can also be linked to additional images to produce a virtual tour. To indicate the direction of movement between the images, use arrows or links. To give more details about the locations, you can also add labels or descriptions.
Benefits of virtual street view tours

For both you and others, creating your own street view virtual tours can be very advantageous.

icon
Googel Street View

By giving prospective customers a virtual tour of your facilities, goods, or services, you can attract new business. This could improve your online engagement, credibility, and visibility.
If you take 360-degree photos or videos of special locations or occasions, you can share your experiences with friends and family. They may feel more involved and connected as a result.
By mapping areas that Google and other sources do not cover, you can benefit society. This can benefit local residents, visitors, researchers, emergency personnel, and anyone else who requires current and accurate spatial information.

With the aid of the Google Street View virtual tour software, you can explore and make 360-degree panoramas of the entire planet. It stitches together billions of images taken by specialized cameras using image-based rendering, depth maps, GIS data, and machine learning algorithms. Using a compatible camera, a mount or tripod, a smartphone or computer, and a Google account, you can make your own street view virtual tours. Using the Street View Studio, you can upload and share your 360-degree photography. By showcasing your company, sharing your experiences, and making a positive impact on society, making your own street view virtual tours can help you and others.

Share this post
CloudPano Editorial Team

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

Property Manager Video Hub: Scaling Rental Visibility with AI Photo-to-Video Workflows

This article explains how property managers can use PhotoAIVideo to build a property manager video hub: a repeatable system for turning rental photos, amenity images, floor plans, exterior shots, and neighborhood visuals into reusable rental marketing videos. The main idea is that property managers do not just need more listing exposure. They need clearer visual answers that help renters decide whether to schedule a tour. PhotoAIVideo is positioned as a practical tool for creating: Unit availability videos Amenity highlight videos Neighborhood videos Tour reminder clips Leasing follow-up videos Owner marketing proof videos Social media rental teasers Application or availability reminder videos Key takeaways: Property managers already have the media they need; the challenge is organizing it and turning it into reusable video assets. A video hub helps teams create consistent videos across units, floor plans, amenities, communities, and owner updates. Rental videos can reduce friction by answering renter questions about layout, condition, amenities, parking, pet features, and community feel. One rental photo set can become multiple video outputs for listings, social media, email, text follow-up, tour reminders, and owner reporting. Photographers can sell AI rental video packages to property managers as an upsell. Brokerages with property management divisions can use the same workflow to standardize leasing content. The article ends with a step-by-step process, video hub framework, mistakes to avoid, visual recommendations, FAQs, and a CTA encouraging readers to use PhotoAIVideo to turn rental photos into a scalable video system for rental visibility.
Read post

YouTube Shorts Listing Teasers: The 3-Scene Structure for Higher Property Clicks

This article explains how real estate agents, photographers, brokerages, and property managers can use YouTube Shorts listing teasers to drive more property clicks and showing requests. The main idea is that a YouTube Short should not try to show the entire house. Instead, it should use a simple 3-scene structure: Scene 1: Hook — stop the scroll with the strongest property feature. Scene 2: Proof — show the visuals that support the hook. Scene 3: Click Path — tell the viewer what to do next. The article positions PhotoAIVideo as a practical tool for turning listing photos into short vertical videos for YouTube Shorts, Reels, open house promotion, and listing campaigns. Key takeaways: YouTube Shorts should create curiosity, not replace the full listing video. The strongest property feature should appear first, not necessarily the front exterior. Agents should build each Short around one click reason, such as backyard, kitchen, layout, neighborhood, open house, or price point. One listing can become multiple Shorts instead of one generic video. Photographers can offer YouTube Shorts teaser packs as a video upsell. Brokerages can standardize the 3-scene structure across agents. Property managers can use the same structure to promote rentals and tours. The article ends with practical scripts, visual recommendations, FAQs, a visual placement guide, and a CTA encouraging readers to use PhotoAIVideo to create YouTube Shorts listing teasers from property photos.
Read post

Video Retargeting for Listings: Turning Photo-Based AI Videos into Appointment Follow-Up

This article explains how Realtors, photographers, brokerages, and property managers can use photo-based AI videos as follow-up assets after someone shows interest in a listing. The main idea is that most real estate marketing focuses on getting the first click, but many buyers and sellers need multiple touchpoints before booking a showing or appointment. Video retargeting helps agents re-engage people who already clicked a listing, watched a Reel, opened an email, attended an open house, asked about a property, or went quiet after showing interest. PhotoAIVideo is positioned as a practical tool for turning listing photos into short follow-up videos, including: Feature reminder videos Layout explainer videos Neighborhood fit videos Open house recap videos Price update videos Seller proof videos Showing request videos Rental tour recovery videos Key takeaways: A first-touch listing video introduces the property, while a retargeting video answers the next likely question. Follow-up videos should be short, usually 10–30 seconds, and focused on one action. Agents should send different videos based on behavior, such as email clicks, open house attendance, listing views, or showing interest. A good video follow-up feels helpful, not pushy. Photographers can package retargeting video clips as an upsell. Brokerages can standardize video retargeting workflows across agents. Property managers can use the same strategy to recover rental leads and book tours. The article ends with a simple retargeting sequence, visual recommendations, FAQs, and a CTA encouraging readers to use PhotoAIVideo to turn listing photos into appointment-driving follow-up videos.
Read post