New construction projects offer the perfect blank canvas for renters—but marketing them before they’re finished? That’s a challenge many builders and property managers face. 🏡
With no tenants, limited walkthroughs, and often just floor plans or staged photos, how do you lease up fast? The answer: virtual tours integrated inside AppFolio.
In this guide, you’ll learn how to market new construction properties effectively using virtual tours embedded into AppFolio listings. We’ll cover the tools, benefits, and strategies top builders and leasing agents are using to pre-lease faster and stand out online.
Marketing a new home that’s still under construction can feel like selling an invisible house. Renters want to “see” the space—but you may not have finished photos or allow onsite visits yet.
That’s where virtual tours come in:
📘 Related: Turn Construction Projects into Profitable Rentals with AppFolio 3D Tours
A virtual tour is an interactive 3D walkthrough or AI-generated video that gives renters a feel for the layout, flow, and finishes of a property—before stepping foot inside.
Two types of tours dominate the market:
🎬 Learn more: How to Generate Real Estate Videos From Just Photos in Under 5 Minutes
Once you’ve created your virtual tour, it’s time to embed it in AppFolio:
🛠️ Reference Guide: Seamless Virtual Tour Integration with AppFolio
Virtual tours make your listings stand out in a sea of static photos.
Here’s what you gain:
📊 Dive deeper: AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown
Let’s say you’re launching 15 duplex units with two floor plans. Only one unit is fully staged.
Use a 3D tour to capture that model, then:
🏡 Read more: 3D Virtual Tours for House Builders: Enhance Rental Listings on AppFolio
🧠 Strategy Guide: Real Estate Tech for Builders: AppFolio and Virtual Tour Integration
Make the most of your media investment by syndicating your AppFolio listings to:
Use captions like:
📣 More tips: The Weekly AI Video Content Plan (Template + Tools)
“I loved being able to walk through the space before driving across town.”
—Prospect, Austin, TX
“I applied based on the virtual tour. Everything was exactly like the walkthrough!”
—New Tenant, Charlotte, NC
Trust is everything. Virtual tours build confidence in the leasing process, especially for new builds where renters can’t physically tour.
📘 Also Read: Why AI Video is the New Standard for Listing Presentations
If you're managing or building new rental homes, virtual tour integration in AppFolio gives you a competitive edge.
You’ll:
Modern renters expect modern experiences. With AppFolio + virtual tours, you’ll meet them where they are—and lease with confidence.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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