How To Use Video Tour Software to Advertise Real Estate Listings

CloudPano Editorial Team
April 30, 2024
5 min read
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In today’s digital age, the world of real estate is evolving at a rapid pace. With an increasing demand for immersive and engaging content, real estate professionals are turning to video as a powerful tool to market properties effectively. In this blog post, we’ll delve into a YouTube transcript from Zach Calhoun, a representative from CloudPano, to explore how you can use video to advertise real estate listings. Whether you’re a real estate agent, a DIY enthusiast, or a 3D tour provider, there are valuable insights here for everyone.

The Power of Video in Real Estate

Zach Calhoun starts by emphasizing the significance of video in the real estate industry. Video has become a highly requested service for photographers, videographers, drone providers, and virtual tour creators. It’s a medium that can breathe life into listings, making them more engaging and appealing to potential buyers.

Introducing CloudPano’s Video Capabilities

CloudPano, primarily known for its 3D tour software, has expanded its offerings to include video. This is a game-changer for anyone involved in real estate marketing. With CloudPano, you can seamlessly integrate 2D video into your marketing strategy. What’s more, you have the flexibility to choose between vertical and horizontal video formats, catering to different platforms and viewer preferences.

Embracing Vertical Video

Vertical video is gaining prominence, particularly on social media platforms like YouTube Shorts, Instagram Reels, and Facebook Reels. As a real estate professional, it’s crucial to adapt your marketing strategies to align with the latest trends. By using CloudPano’s vertical video feature, you can tap into these platforms and reach a broader audience. Vertical videos provide a unique perspective and a fresh way to showcase properties.

Creating Compelling Property Tours

When creating property tours, whether using vertical or horizontal video, it’s essential to focus on the details. Each room in a property should have its dedicated video. Just as with 360-degree photos, having one video per room simplifies the viewing experience for potential buyers. This approach allows you to highlight the unique features of each space and present a comprehensive tour.

Generating Leads Through Video

Video isn’t just about showcasing properties; it’s also a powerful lead generation tool. With CloudPano, you can collect leads, embed content, and even set passwords for your videos. This means you can control who accesses your content and capture potential leads effectively. Remember to think strategically about how your 2D videos can connect leads to the right individuals in the real estate process.

Repurposing Content for Social Media

The versatility of video extends beyond property listings. You can export the content you create and repurpose it for various social media platforms. Instagram Reels, Facebook Reels, YouTube Shorts, and many others accept video content. This gives you the opportunity to extend your reach and engage with a broader audience.

Conclusion: Maximizing Your Real Estate Marketing Strategy

In conclusion, the integration of video into your real estate marketing strategy is a must in today’s competitive landscape. CloudPano's user-friendly platform makes it accessible to real estate agents, DIY enthusiasts, and 3D tour providers alike. Whether you’re looking to adapt to vertical video trends, create compelling property tours, generate leads, or repurpose content for social media, Cloud Pana has you covered. Don’t miss out on the opportunity to stay ahead in the real estate market. Embrace video, make more money, and achieve greater success in your real estate endeavors. Visit CloudPano at and start enhancing your real estate listings with video today!

Follow These Next Steps:

#1 – Register for an upcoming webinar: Free Webinar → “How To Start a Wildly Profitable Virtual Tour Business and Get High Ticket Clients To Come To You Without Hard Selling Or Buying a Large Camera System” Register for an upcoming time, click here: Webinar Registration

#2 – Upgrade to CloudPano Pro Plus: Upgrade to CloudPano Pro Plus

#3 – Join the Facebook group Virtual Tour Profit: Join Facebook Group

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CloudPano Editorial Team

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