How to Use AI Video in Email Marketing for Creators

June 9, 2025
5 min read
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📩 How to Use AI Video in Email Marketing for Creators (2025 Strategy)

Email is still king in 2025 — but the inbox is more crowded than ever. If you want your subscribers to open, click, and convert, you need more than clever subject lines…
You need video — and even better, AI video.

The good news? With AI tools, you can now:

  • Create engaging videos in minutes
  • Personalize content at scale
  • Boost your click-through rates
  • Deliver better storytelling — with less effort

In this guide, you’ll learn how creators are using AI-powered video inside email campaigns to build trust, drive traffic, and sell more — with a complete link strategy to build your SEO cluster.

🧠 Why Video Belongs in Your Emails (Especially in 2025)

But creating personalized videos used to take hours…
Now, AI video tools automate the process so you can scale your strategy.

📖 Related: Build a 6-Figure Business With AI Video Automation: 2025 Playbook

🧩 Where to Use AI Video in Your Email Marketing

✅ 1. Welcome Sequences

Add a short 15–30 second AI video to welcome new subscribers and:

  • Share your story
  • Set expectations
  • Invite them to your best content

Tool Tip: Use PropertyEdits.ai to upload 1–2 brand photos, generate a voiceover intro, and style it to your brand.

✅ 2. Product or Offer Launches

Instead of a wall of text, embed a product teaser video:

  • Highlight benefits
  • Add motion graphics or CTAs
  • Include a “Watch Demo” GIF preview

📖 Related: How to Launch a New Product With AI Video

✅ 3. Testimonial or Social Proof

Share a video case study inside your sales sequence to build trust.

Use AI to:

  • Convert a written testimonial into a short video
  • Add voiceover narration with ElevenLabs
  • Format it as a vertical or landscape thumbnail for email

📖 Related: AI-Powered Case Study Videos: How to Build Trust Fast

✅ 4. Weekly Content Emails

Turn your weekly blog post, podcast, or YouTube video into:

  • A quick teaser clip
  • A Reel-style highlight
  • A branded motion thumbnail inside your email

Why? Video content gives people a reason to click — and stick.

📖 Related: Turn One Video Into 10 Pieces of Content: A Repurposing Strategy for 2025

✅ 5. Cart Abandonment & Promo Emails

Bring back subscribers with personalized videos:

  • “Hey [First Name], here’s what you left behind…”
  • Show product mockups or offer recaps in video
  • Add countdown timers or CTA overlays

Bonus Tip: Use a thumbnail GIF with a fake “play button” — it increases clicks by 41%.

🛠️ Best AI Tools for Email Video Strategy

📖 Related: The Best Caption, Voiceover, and Repurposing Tools for AI Video in 2025

🎬 How to Embed AI Videos in Email (Step-by-Step)

Most email clients don’t support autoplay video — so use this strategy:

  1. Host your video on YouTube, your website, or a project link (PropertyEdits gives you one)
  2. Create a thumbnail or animated GIF with a “play” button overlay
  3. Insert thumbnail into email, and link it to the full video
  4. Track clicks with your email tool to see performance

📖 Related: How to Build a Video Brand Identity With AI Tools

👤 Creator Use Case: Email Funnel With Video = More Sales

Profile: Noah, a productivity YouTuber and course creator

What he did:

  • Used PropertyEdits.ai to create a 30-second intro video for his free course
  • Embedded a clickable thumbnail in his welcome email
  • Sent weekly tips with video previews
  • Added a short testimonial video to his sales emails

Result:

  • 42% more clicks on sales emails
  • 20% bump in course conversion
  • Increased replies and trust from new subs

📖 Related: From Solo to Scale: Entrepreneurs Using AI Video in 2025

✅ Final Thoughts: Email + AI Video = Creator Superpower

In a noisy inbox, AI video gives you the edge:

  • It's visual
  • It's scalable
  • It’s personal
  • And best of all — it's automated

Whether you’re warming up leads, launching a new product, or nurturing your list, adding video to your email strategy can dramatically boost results.

🎬 Start Sending Better Emails With AI Video

🡆 Try PropertyEdits.ai Free

✔️ Create short, branded videos in minutes
✔️ Add voiceover, music, and call-to-action overlays
✔️ Embed in email campaigns with pro thumbnails
✔️ Scale your list, engagement, and sales — automatically

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