How to Launch a New Product With AI Video

June 29, 2025
5 min read
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🚀 How to Launch a New Product With AI Video (2025 Guide)

A product launch can make or break your brand momentum.
And in 2025, the most successful launches don’t just rely on big budgets or agencies — they rely on AI-powered video workflows.

Whether you're launching a SaaS product, coaching offer, physical product, or service — AI tools now let solo founders and small teams:

  • Create cinematic launch videos in minutes
  • Add captions, voiceovers, and overlays automatically
  • Repurpose content for email, social, landing pages, and ads
  • Launch faster, leaner, and more effectively

In this guide, you’ll learn:

  • A proven AI video launch strategy
  • The tools to automate your campaign
  • Real launch content examples
  • A blog link strategy to build SEO authority

🎯 Why Video-First Product Launches Work

Video converts. Period.

📖 Related: The 5-Step AI Video Funnel for Founders

🧩 Your AI Video-Powered Launch Strategy (5 Phases)

Let’s break your video-first launch into five easy AI-powered phases:

1️⃣ Tease the Launch

Goal: Build curiosity before the product is ready.

Create:

  • 15–30 second teaser video with a simple message like:
    “Something big is coming 👀”
  • Add countdown overlays or “early access” signup

Tools:

📖 Related: How to Use CTA Overlays in AI Videos to Drive More Leads

2️⃣ Reveal the Product

Goal: Announce the product and core benefits.

Create:

  • 60–90 second launch video
  • Show product in action or key transformation
  • Include brand voice, upbeat music, and clear CTA

Tools:

  • ChatGPT to write the script
  • PropertyEdits.ai to generate video
  • Repurpose.io to distribute across YouTube Shorts, Instagram, and TikTok

3️⃣ Showcase Testimonials or Results

Goal: Build trust and credibility.

Create:

  • 3–5 short video testimonials or success story clips
  • Combine them into a single highlight reel or share across the week

Tools:

  • Descript or Pictory for editing
  • ElevenLabs to voice text-based reviews
  • Captions.ai for subtitle styling

📖 Related: Creating Video Testimonials With AI Tools

4️⃣ Educate With Short-Form Tips

Goal: Establish authority and product relevance.

Create:

  • 15–30 second tip videos like “Here’s why [problem] keeps happening — and how [product] solves it.”
  • Format for Instagram Reels, YouTube Shorts, and TikTok

Tools:

  • Captions.ai for styling
  • Repurpose.io for scheduling
  • ChatGPT to ideate 10 quick educational scripts

📖 Related: Scaling a Personal Brand With Short-Form AI Video

5️⃣ Post-Launch Nurture

Goal: Keep leads warm and drive ongoing conversions.

Create:

  • Behind-the-scenes content
  • FAQ or objection-handling videos
  • Customer success walkthroughs

Tools:

  • PropertyEdits.ai for quick demos
  • Canva for thumbnail assets
  • Loom for personalized walkthroughs if needed

🛠️ Best AI Tools for a Product Launch Video Stack

📖 Related: Best AI Video Tools for SaaS and Coaches

📦 Real-World Example: SaaS Product Launch With AI

Founder: Nate
Product: A Chrome extension that automates LinkedIn follow-ups
Launch Stack:

  • Wrote teaser and launch video script using ChatGPT
  • Created branded video with PropertyEdits.ai using UI screenshots
  • Added voiceover via ElevenLabs
  • Cut 3 Shorts using Captions.ai
  • Used Repurpose.io to post to TikTok, YouTube Shorts, and Instagram

Result:

  • 2.4K product waitlist signups
  • $5K in presales before launch
  • Launch video used in paid ads and email drip

✅ Final Thoughts: Launch Smarter, Faster, and More Visually

You don’t need an agency, film crew, or $10K to launch like a pro in 2025.
You just need:

  • A system
  • A story
  • And the AI tools to bring them to life on video

Whether you're launching your first product or your tenth — video sells. AI scales.

🎬 Ready to Launch With AI Video?

🡆 Try https://www.photoaivideo.com/ for Free

✔️ Upload your product screenshots or photos
✔️ Add voiceover, motion, and branded overlays
✔️ Create a complete launch video suite in minutes
✔️ Save hours, boost conversions, and grow with confidence

Let AI help you launch smarter.

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