360 virtual tours allow customers to digitally explore locations and spaces with an immersive, interactive experience. As virtual and augmented reality gain traction, 360 tours are becoming a must-have for modern businesses.
Creating and publishing custom virtual tours is now easier than ever. With the right tools and strategies, brands of all sizes can start building their own digital worlds for customers to engage with. Follow this beginner’s guide to get started with 360 virtual tours.
The first step is selecting the right 360 camera to photograph and capture your physical spaces. Consumer-grade cameras like the Insta360 One X2 and GoPro Max are affordable options starting under $500. Higher-end cameras like the Matterport Pro2 offer more professional quality and 3D capabilities.
Consider factors like:
This 360 camera guide from Tom’s Guide covers popular options across budgets. Prioritize capturing high-quality, seamless imagery above all else.
Strategically photographing spaces takes some practice. To optimize tours, capture scenes methodically from all angles the customer may view. Take enough overlapping images to enable seamless transitions when stitched together.
Move systematically around properties in a circle, getting shots of floors, ceilings, and all objects. Take extra images in critical spots like entrances. For large spaces, break them into sections. Use a tripod for stability.
Pro tip: Some cameras auto-stitch, while others require using desktop software like PTGui. For manual stitching, photographing with at least 15% overlap ensures alignment.
After photographing spaces, consider enhancing tours with embedded media. Additional video clips, audio narration, music, text captions, and hotspots can boost engagement.
Other platforms make it easy to overlay interactive elements onto 360 scenes like info hotspots, images, links, and floor plans, allowing the embedding of customized 3D models. Get creative showcasing spaces!
Next, use a virtual tour platform to publish completed tours online.
These tools help you organize media, customize tours, then publish across devices. They offer paid plans to host and share tours. You also can embed tours into websites and apps.
Consider promoting tours on social media and integrating them into your digital marketing. Link out to them prominently on location and product pages.
With analytics-enabled platforms, track tour performance and gather customer insights. Review metrics like:
Survey customers or use heat map data to understand what resonated. Use these insights to refine future tours and better showcase your spaces.
With the right gear, strategic processes, and hosting platforms, any brand can start capturing 360 virtual tours. Follow this beginner's guide to enable customers to explore your locations and products digitally.
360 tours provide immense value for industries like real estate, hospitality, retail, and travel. As virtual reality technology develops, tours will become even more immersive and accessible.
Kickstart your digital marketing by building 360 worlds that engage customers in new dimensions. The interactive experiences will boost conversions and loyalty.
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