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Adding a virtual tour link to your MLS listing is no longer just an option—it’s a must-have feature if you want your property to stand out in 2025. Buyers expect immersive content that helps them preview homes before stepping inside. Realtors who leverage virtual tours not only get more clicks but also close faster deals.
In this guide, we’ll walk you step by step through the best way to insert a virtual tour link into your MLS, why it matters, and how to maximize exposure across portals like Realtor.com and Zillow.
Virtual tours increase buyer engagement and improve lead quality. According to the National Association of Realtors (NAR), over 70% of buyers expect interactive media in listings. By properly uploading your virtual tour, you’ll:
For Aberdeen-based Realtors, local compliance may differ slightly. Always review your MLS guidelines, such as those published by the Aberdeen Area Association of Realtors, to ensure your links are placed correctly.
Use a tool like CloudPano to create your 360° or 3D virtual tour. Once finished, copy the public share link. Many MLS systems support unbranded links, so make sure you generate the correct version that complies with NAR MLS policies.
Most MLS platforms (such as Bright MLS and regional boards like Aberdeen) include a designated field called:
Always use the unbranded link when required. Branded versions may violate MLS rules and prevent syndication to Realtor.com or Zillow.
After uploading, check how your listing appears on consumer portals:
If the link isn’t displaying, revisit your MLS rules (for example, Aberdeen Realtors’ compliance documentation) or double-check the field placement.
Even if your MLS displays the tour, syndication delays may occur. To guarantee visibility, create a property website with CloudPano or your virtual tour software and share it across:
This ensures your tour link is always accessible, even if MLS syndication lags.
Here are more guides to help:
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