Best Product Photography Tools in 2022

In this digital age, product photography is more important than ever. Whether you're selling online or in a physical store, customers need to be able to see what they're buying. And with the competition as fierce as  it is, you can't afford to have lousy product photos.

That's why it's crucial to have the best tools for the job. In this article, we'll discuss some of the best tools for product photography and how to use them. So, whether you're a beginner or an experienced photographer, there's something here for you.

Best Cameras for Product Photography

A good camera is the first and most important tool you need for product photography. This doesn't necessarily mean the most expensive camera, but a camera that's good for close-up, detail-oriented shots.

Alternatively, you'll need a camera with a fast shutter speed if you're shooting products in motion like cars or sporting goods. This will help you freeze the action and get sharp, blur-free photos.

Best Light for Product Photography

No matter what camera you're using, you'll need good lighting to get great product photos. Poor lighting can make even the best cameras produce less than stellar results.

There are a few factors to consider when choosing lighting for product photography. First, you'll need to decide whether you want natural or artificial light.

Natural light is always our first choice. It's free, and it's easy to find a good spot to shoot. However, ensure you avoid direct sunlight, as it can create harsh shadows and blown-out highlights.

Artificial lighting is the next best thing if you can't find a good spot for natural light. You can use studio lights, desk lamps, or even your camera's built-in flash. Experiment a bit to find the lighting that works best for your products. Depending on need, you could use:

Godox FV150 - Strobe and continuous light

Godox V1 Flash - Speedlite

Best Lens for Product Photography

Once you have a good camera and good lighting, the next step is to choose the right lens. The lens you choose depends on the product you're shooting and the look you're going for.

For example, if you're shooting small items like jewelry, you'll want a macro lens. This will allow you to get close to your subject and capture all the details.

You'll want a zoom lens to shoot larger items, like furniture or appliances. This will allow you to get close-up shots without moving your camera physically.

And if you're shooting products in motion, like cars or sporting goods, you'll want a fast shutter speed. This will help you freeze the action and get sharp, blur-free photos.

Here are a few of our favorite lenses for product photography:

Canon EF 100mm f/2.8L Macro IS USM Lens

Nikon AF-S Nikkor 70-200mm f/2.8G ED VR II Lens 

Canon EF 24-70mm f/2.8L II USM Lens

Sigma 85mm  f/1.4  DG HSM  Art  Lens

360 Product Photography Software

There are a few things to remember when choosing software for 360 product photography. First, you'll need to decide whether you want a standalone program or a plugin.

Standalone programs are great if you're just getting started with 360 product photography. They're usually easier to use and don't require any additional software.

For example, CloudPano provides users with 360 virtual tours and photography software that helps them visualize a product, service, or location from all angles. This is one of the best tech for product photography software as it helps businesses create virtual tours of their products or services. In addition, it boosts customer confidence and satisfaction and allows customers to see products in new and innovative ways. All this can help increase sales.

In conclusion, product photography can be a challenging but rewarding task. It's important to choose the right camera, lighting, and lens for your product. Once you have those basics down, it's time to experiment with various software options. There are various great standalone programs available, so there's sure to be one that fits your needs. Sign up with CloudPano today to try out 360 Virtual Tours. With a little practice and some patience, you'll be able to create beautiful product photo and video tours that help sell your products online.


In today's digital landscape, product photography is an essential aspect of successful marketing. Whether online or in-store, high-quality visuals are paramount. This article highlights the best tools for the job, catering to both beginners and seasoned photographers. From choosing the right camera, lighting, and lens to exploring 360 product photography software like CloudPano, it's a comprehensive guide to elevate your product photography game. Invest in the right tools and techniques to capture your products in their best light and boost your sales potential.

Visit and embark on your journey towards creating captivating virtual tours that leave a lasting impression.

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