Benefits of a 3D House Tour: Enhancing Real Estate Listings and Engaging Buyers

What are the benefits of a 3D house tour?

A 3D house tour is a virtual depiction of a home that enables online property exploration from any aspect and perspective by potential buyers. A 3D house tour provides a realistic and immersive view of the space, layout, and characteristics of a home, in contrast to standard images or movies. A smartphone app or a 360-degree camera may be used to generate a 3D house tour, which can then be shared on numerous websites, social networking platforms, real estate listing services, and email.

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CloudPano 3D house tour creation

Why take a 3D home tour?

Using a 3D house tour has several advantages for both real estate purchasers and sellers. Here are a few examples:

  • Gain more views and attention: Listings with 3D house tours stand out from the competition and pique the interest and curiosity of prospective buyers. Listings featuring a 3D Home tour received, on average, 68% more views than those without, according to Zillow.
  • Time and money savings Without the aid of costly or well trained photographers, a 3D house tour may be swiftly and inexpensively produced utilizing a smartphone app or a 360-degree camera. Due to the ability for purchasers to digitally filter out properties that do not meet their preferences or expectations, it may also cut down on the amount of physical showings and travel expenses.
  • A 3D home tour enables buyers to interact with the property and explore it at their own pace and direction, which increases engagement and retention. They may enlarge specifics, take measurements, move between viewpoints and floor plans, and even alter the furniture and décor. This fosters a stronger emotional bond with the house and increases dwell time on the listing.
  • Boost self-assurance and trust: A 3D house tour gives a clear, accurate, and undistorted image of the property. It presents the house in its best possible light, emphasizing its advantages while downplaying those of its disadvantages. Additionally, because purchasers can see exactly what they are getting before making an offer or visiting in person, it lowers the possibility of disappointment or misunderstanding.
  • A 3D house tour may be accessible from anywhere in the globe, at any time of day, on any device, allowing you to reach a larger and more international audience. It may draw purchasers who are moving abroad, making investments, or searching for a second property in a different nation or state. Millennials, who are more computer adept and at ease with virtual tours, would find it appealing as well.

How do you make a 3D tour of a home?

Depending on your tastes, talents, and financial constraints, there are several ways to make a 3D house tour. Our choice is as follows:

CloudPano is a virtual tour app that lets you create and share immersive 360-degree tours of any property or space. You can use your smartphone camera or a 360-degree camera to capture panoramas, and then upload them to the Cloudpano platform. There, you can add hotspots, infospots, floor plans, and live video chat to enhance your tour. You can also embed your tour on any website or listing, or view it in VR mode. Cloudpano is a free and easy way to showcase your home or business in a realistic and interactive way.

How does a 3D home tour look?

Depending on your platform and device, there are numerous methods to see a 3D house tour. Some of the most popular choices are listed below:

Any web browser, including Chrome, Firefox, and Safari, may be used to watch a 3D house tour. The tour will open in a new tab or window once you click the link or symbol for it on the listing or website. The tour can then be explored using your keyboard or mouse.
Smartphone app: Any app that enables 3D house tours, such as CloudPano, Matterport, or Zillow, may be used to see one. Simply download the app from the Google Play or Apple App Store and launch it to access the tour. The tour may then be changed in perspective and angle by moving your phone around, or you can swipe and touch the screen with your finger.


Virtual reality headset: Using a virtual reality headset like the Oculus, Samsung Gear, or Google Cardboard, you can experience a 3D home tour in a more realistic and immersive way. Simply connect your headset to your computer or smartphone and open the tour using the app or browser. Then you may explore the area and take the tour as if you were actually there.
Illustrations of 3D home tours

An effective technique that might improve your real estate listing and draw in more purchasers is a 3D house tour. In addition to saving you time and money, improving engagement and retention, enhancing confidence and trust, and reaching a larger and worldwide audience, it can realistically and interactively represent your house. As more customers opt for 3D tours while browsing for properties online, it might also provide you an advantage over your rivals. Using a smartphone app or a 360-degree camera, a 3D house tour may be rapidly and simply generated. It can then be shared on a variety of channels, including websites, social media, MLS, and email. Download the Zillow 3D Home app right now, or get in touch with a reputable service provider right away, if you want to add a 3D house tour to your property to make it stand out.