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The way buyers shop for real estate has changed forever. According to the National Association of Realtors (NAR), over 97% of buyers start their search online. That means your MLS listing photos are no longer enough to capture attention.
A virtual tour makes your listing interactive, immersive, and engaging. With tools like CloudPano, you can upload 360° photos, create seamless walkthroughs, and instantly embed them into your MLS listing.
In this tutorial, we’ll break down:
✅ Why MLS + Virtual Tours = more buyer engagement.
✅ How to create a tour on CloudPano in minutes.
✅ Step-by-step instructions to add your tour link into MLS.
✅ Best practices for syndication across Zillow, Realtor.com, and IDX websites.
👉 Whether you’re a solo agent or a brokerage team, this guide will help you add CloudPano tours to MLS the right way and win more listings.
Adding a virtual tour isn’t just a “nice-to-have” anymore. Here’s why:
For MLS compliance and maximum visibility, we recommend reading your local MLS guidelines. For example, check out the Adirondack Champlain Valley MLS for rules and formatting on media links.
CloudPano is one of the fastest and most agent-friendly platforms to create 360° tours. Here’s how:
👉 Related article: How To Add A Virtual Tour To MLS Listing Step By Step
Every MLS has a slightly different setup. But most follow this pattern:
⚠️ Important: MLSs often require unbranded tours (no logos, agent names, or brokerage info) for public syndication. CloudPano allows you to generate both versions — branded and unbranded.
👉 Related article: Best Way To Insert Virtual Tour Link Into MLS
Once you’ve created your CloudPano tour and found the correct field:
That’s it! 🎉 Your listing is now enhanced with a virtual tour.
After adding your tour, check how it appears on:
Some MLSs syndicate only the “unbranded” version. To maximize exposure, share your branded CloudPano link directly with leads via:
📧 Email campaigns
📲 Social media posts
🌐 Your own website
To ensure compliance and maximum impact, follow these tips:
Compared to other platforms, CloudPano stands out because it’s:
These provide official standards and rules that vary per region.
Ready to impress sellers and close deals faster?
🔥 Here’s how to get started:
Adding a CloudPano tour to your MLS listing is one of the smartest moves a Realtor can make in 2025.
✔️ It’s quick.
✔️ It’s affordable.
✔️ It gets results.
Now that you know the steps, go ahead and add your first CloudPano tour into MLS today. Your sellers will thank you — and your buyers will love the immersive experience. 🚀
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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Try it free. No credit card required. Instant set-up.
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