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Virtual tours are no longer a “nice-to-have” in real estate listings—they’re an absolute necessity in 2025. Homebuyers expect to walk through a property online before they ever step foot in it, and Realtors who leverage 3D tours consistently see higher engagement, faster sales, and better-quality leads.
But what if you’ve created a beautiful Matterport, CloudPano, or 360° tour… and it’s not showing up on your MLS listing? 😩 This is a common frustration for agents, and in this guide, we’ll break down:
✅ Why your tour may not be displaying correctly
✅ The most common MLS restrictions and quirks
✅ Step-by-step fixes to make your tour visible
✅ How to future-proof your listings with 360° and video marketing
Let’s dive in. 🚀
There are several reasons why your virtual tour link might not appear properly on the MLS. Let’s explore the most common ones:
Most MLS systems require a “branded” or “unbranded” version of your tour.
👉 If you upload the wrong version, your MLS will often block it automatically.
Each MLS has its own rules. For example:
This is why it’s critical to check your local MLS guidelines before uploading.
See also: How Realtors Can Add CloudPano Tour To MLS
Many MLS platforms (such as FlexMLS, Matrix, or Paragon) give agents multiple “link fields”:
If you paste your tour into the wrong field, it may not display publicly. Always confirm which field your board recommends.
Check out: How To Make Sure Virtual Tour Shows Up On MLS
Some MLS systems sync with public portals (like Realtor.com, Zillow, or Redfin) only once every 24 hours. If you uploaded today and don’t see it yet, give it until tomorrow before troubleshooting.
If your link is shortened, behind a password wall, or copied incorrectly, the MLS won’t render it. Always test the full link in a browser before submitting.
Here’s the exact process to make sure your tour displays every time:
If you work across multiple MLS regions, you’ll need to adapt:
Not only do tours increase buyer engagement, but according to NAR research, listings with 360° tours get:
When you position yourself as the agent who always includes a tour, you stand out in your market instantly.
✔ Always create both branded & unbranded versions
✔ Double-check the correct MLS field before submitting
✔ Use CloudPano or Matterport for reliable links
✔ Bookmark your MLS rules page for easy reference
✔ Test the live listing link before sending to clients
If your virtual tour isn’t showing on MLS, don’t panic—it’s usually a simple fix involving the correct field, unbranded link, or MLS-specific requirements. By following the steps above and referencing MLS guidelines from authorities like NAR and local boards such as All Jersey MLS, you can ensure your tours display properly and give your listings the competitive edge they deserve.
👉 Want to level up your real estate marketing even further? Explore these resources:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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