In 2025, the demand for virtual tour software has never been higher. Real estate agents, property managers, and photographers are looking for ways to market spaces faster, reach more buyers, and stand out from the competition.
Matterport is often the first name that comes to mind—but it’s not your only option. In fact, depending on your needs, there are better alternatives with more flexible pricing, faster publishing, and greater branding control.
In this guide, we’ll review the top Matterport alternatives including Kuula, EyeSpy360, Zillow 3D Home, and our top pick—CloudPano—to help you choose the perfect platform.
Matterport is a powerful platform, but it comes with limitations:
If you’re looking for more freedom, cost control, and MLS-friendly features, it’s worth exploring other solutions.
CloudPano stands out as the most flexible virtual tour platform available today. It’s trusted by thousands of real estate agents, photographers, and property marketers.
Key Benefits of CloudPano:
💡 Why CloudPano Wins: No expensive camera requirements, no forced hosting limits, and full control over your brand.
Kuula is known for its user-friendly interface and simple editing tools. It’s popular for quick 360° presentations, though it lacks advanced MLS features like unbranded links by default.
Pros:
Cons:
📖 Related Reading: CloudPano vs Kuula: Which Virtual Tour Platform Fits Your Needs?
EyeSpy360 offers affordable pay-per-tour pricing and includes the ability to generate 2D floor plans from your 360° imagery.
Pros:
Cons:
📖 Related Reading: EyeSpy360 vs CloudPano: Which Virtual Tour Platform Wins?
Zillow 3D Home is a free tool that connects directly to Zillow’s listings. It’s simple to use and doesn’t require special equipment.
Pros:
Cons:
📖 Related Reading: Best Zillow 3D Home Alternatives for Real Estate Marketing
It’s clear that CloudPano offers more MLS-friendly features, flexibility, and branding control at a lower cost.
While Matterport is a well-known name, it’s not always the best fit for every real estate professional. For faster publishing, unlimited tours, and brand control, CloudPano is the clear winner.
Whether you’re a solo photographer, a large brokerage, or a commercial real estate marketer—CloudPano helps you sell more properties with less hassle.
Here’s how you can get started today:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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