Virtual Open Day: How to Run It with CloudPano at Your University

Cloudpano
October 18, 2025
5 min read
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🎓 Virtual Open Day: How to Run It with CloudPano at Your University 🌍

In today’s digital-first education landscape, the virtual open day has become a game-changer for universities. 🧭✨ Whether your audience is local or international, virtual events allow prospective students to explore campus life, connect with staff, and experience your institution — all without boarding a plane or stepping onto campus.

With CloudPano, universities can take their open days to a new level of interactivity and accessibility. By integrating 360° virtual tours, multimedia hotspots, and live engagement tools, schools can recreate the in-person experience online. Check out how CloudPano is transforming campus tours in higher education → CloudPano for Universities

This guide walks you through how to plan, build, and run a successful Virtual Open Day using CloudPano — from pre-event setup to post-event follow-up. 🚀

🧭 What Is a Virtual Open Day?

A Virtual Open Day is an interactive online event where universities present their campus, programs, and student experience through digital content — videos, webinars, and immersive tours.

Unlike traditional open days, which require physical presence, virtual events let participants:
✅ Tour facilities in 360° view.
✅ Interact with staff through chat or video.
✅ Watch department introductions and student testimonials.
✅ Explore housing, dining, and recreation areas.

It’s a dynamic, accessible way to reach more students and families — especially international or remote applicants. 🌍

Read: Virtual Tours for Universities: Highlighting Athletics and Student Life

🧩 Why CloudPano Is the Best Platform for Virtual Open Days

CloudPano isn’t just a 360° virtual tour creator — it’s a complete digital storytelling platform for universities. 🎓

Here’s why schools love it for open days:

🎥 Immersive Virtual Tours – Create interactive 360° campus walkthroughs with clickable info spots, embedded videos, and photos.

💬 Live Video Chat – Enable real-time conversations between admissions counselors and students.

🌐 Google Street View Integration – Boost visibility by publishing directly to Google Maps.

🎨 Custom Branding – Add university logos, colors, and custom menus for a professional touch.

Accessibility-Friendly Design – ADA-compliant tours ensure every visitor can navigate easily.

📊 Analytics Dashboard – Track engagement metrics like visitor time, clicks, and popular scenes.

CloudPano transforms your open day from a static online event into an interactive recruitment experience that builds trust and connection. 🌟

🎯 Step 1: Plan Your Virtual Open Day Strategy

Like any great event, your virtual open day starts with a clear strategy. 🧠

Ask yourself:

  • What is the goal? (Recruit more international students? Highlight new facilities?)
  • Who is your audience? (High school seniors, transfer students, parents?)
  • Which areas of the campus should be featured?

Then, build your event schedule around these priorities.

For example:
🕘 Morning: Welcome message from the Dean.
🏫 Midday: Interactive CloudPano campus tour.
🎓 Afternoon: Live Q&A sessions with faculty.
📦 Evening: Downloadable admission materials and virtual goodie bags.

Every piece of content should reinforce your school’s story and culture.

🏗️ Step 2: Build Your Virtual Campus Tour with CloudPano

Your virtual tour will be the centerpiece of your open day. It’s where students will spend the most time, exploring your university’s environment and imagining themselves there.

Here’s how to build it:

1️⃣ Capture 360° Scenes

Use a 360° camera such as a Ricoh Theta Z1, Insta360 One X2, or GoPro MAX to capture key spaces like:

  • Main entrance and quad
  • Library
  • Lecture halls and labs
  • Dormitories and dining areas
  • Student union and recreation centers

Upload the images directly to CloudPano.

2️⃣ Add Interactive Elements

Now it’s time to make it engaging! Add:

  • 📍 Hotspots – Clickable icons that show videos, images, or text about programs.
  • 🎥 Embedded Videos – Include greetings from professors or campus leaders.
  • 💬 Live Video Chat – Let students talk to guides in real time.
  • 📄 Links – Connect to application pages, course catalogs, and financial aid info.

3️⃣ Customize the Branding

Your virtual campus should feel like your university. CloudPano allows you to customize:

  • The navigation interface
  • School colors and logos
  • Tour menus and fonts

A polished, branded experience builds instant credibility. 🌟

📡 Step 3: Host Your Event

Once your CloudPano tour is ready, it’s time to host your virtual open day! 🎉

📅 Schedule Your Event

Choose a time that accommodates international time zones — you can even offer multiple sessions.

Use your admissions CRM or email system to send reminders and access links.

💬 Integrate Engagement Tools

CloudPano supports live video chat, so visitors can ask questions while exploring.

You can also embed:

  • Zoom or Google Meet links for live Q&As.
  • Chat widgets for instant support.
  • Interactive polls and surveys.

Engagement is everything — the more students interact, the more memorable the experience becomes. 💬💙

📢 Step 4: Promote Your Virtual Open Day

Even the most beautiful virtual tour won’t help if no one attends!

Promote your event across multiple channels:

📧 Email Campaigns – Send invitations to your prospective student database.
📱 Social Media – Create short teaser videos showing the 360° experience.
🌐 Website Banners – Add a countdown clock and registration form.
🎓 High School Outreach – Share links with counselors and partner schools.

Encourage attendees to register early, so you can follow up with personalized communications.

🧠 Step 5: Personalize the Experience

One of CloudPano’s best features is the ability to create personalized experiences.

You can:

  • Create separate virtual tours for different departments (e.g., Engineering, Arts, Business).
  • Offer guided versions with live hosts.
  • Customize call-to-action buttons (like “Book a Call with Admissions”).

This flexibility makes each visitor feel seen — whether they’re an international applicant or a local transfer student. 🌍🎓

🧩 Step 6: Measure Success and Follow Up

After the event, CloudPano’s analytics dashboard gives you powerful insights:
📊 Track which scenes got the most views.
📍 See where visitors clicked or spent the most time.
🕓 Measure overall engagement time.

Use this data to:
✅ Follow up with the most engaged prospects.
✅ Identify which departments attract the most interest.
✅ Improve your next event with real feedback.

Then, send a follow-up email thanking attendees, including:

  • A recap video.
  • Links to rewatch the virtual tour.
  • Next steps for applications or scholarships.

Follow-up is where conversion happens — don’t skip it! 💌

🌟 Real-World Example: CloudPano in Action

Universities across the world have used CloudPano to run virtual open days with huge success.

One midwestern U.S. university reported:
📈 A 68% increase in international inquiries after adding CloudPano tours.
💬 Higher student satisfaction, with feedback like:

“I felt like I was there. The virtual tour made me excited to apply.”

By integrating their CloudPano tour with Zoom breakout sessions and live student chats, they created an immersive experience that rivaled in-person visits.

♿ Accessibility and Inclusivity

Every student deserves equal access to your virtual open day.

CloudPano makes it easy to create ADA-compliant tours, featuring:

  • Screen-reader friendly labeling.
  • Keyboard navigation.
  • Captioned video content.
  • Descriptive alt-text for all media.

Inclusivity builds trust and demonstrates that your institution values every prospective student — regardless of ability or location. 💙

🧭 Tips for Hosting a Successful Virtual Open Day

Here are five pro tips to make your CloudPano open day unforgettable:

1️⃣ Start with a welcome video. Create a friendly first impression with a greeting from the President or Dean.
2️⃣ Show real people. Include student testimonials and behind-the-scenes campus moments.
3️⃣ Keep it simple. Don’t overload the tour with too many hotspots or long videos.
4️⃣ Make it mobile-friendly. Most users explore on their phones — CloudPano is optimized for this.
5️⃣ Test before launch. Run through the experience multiple times to ensure everything loads smoothly.

Read: Using Immersive Virtual Campus Tours to Improve Student Engagement

🚀 The Future of Virtual Open Days

Virtual open days aren’t a pandemic trend — they’re a permanent part of higher education.

As students continue to research schools online first, universities that invest in interactive experiences will have a clear advantage.

CloudPano’s advanced features — from 3D floor plans to AI captions and live video chat — make it the go-to solution for digital campus engagement in 2025 and beyond. 🌍✨

🏁 Final Thoughts

Your university’s story deserves to be told — beautifully and interactively.

By hosting a Virtual Open Day through CloudPano, you create more than a presentation — you create an experience. One that engages, informs, and inspires the next generation of students. 🎓💡

From immersive 360° tours to accessible design and real-time interaction, CloudPano gives you everything you need to attract more students, globally and inclusively.

🌟 “Virtual open days don’t replace campus life — they expand it.”

The future of university marketing is immersive, personal, and powered by CloudPano.

Your all-in-one virtual experience solution starts here.

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Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

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Insta360 X4

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Ricoh Theta Z1

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Ricoh Theta X

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Learn More
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Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
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Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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