Top Virtual Tour Software Like Matterport for Small Real Estate Businesses

Cloudpano
August 8, 2025
5 min read
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🏡 Top Virtual Tour Software Like Matterport for Small Real Estate Businesses (And Why CloudPano Leads the Pack)

In 2025, virtual tour software is no longer optional for real estate professionals — it’s a must-have. But for small real estate businesses, the challenge is finding a platform that delivers high-quality results without draining your budget or limiting your flexibility.

Matterport is a household name, but it’s not always the perfect fit for smaller teams or independent agents. That’s where CloudPano comes in — a feature-rich, affordable, and flexible virtual tour platform that’s taking the real estate world by storm. 🚀

💡 Why Virtual Tours Are Critical for Small Real Estate Businesses

Buyers today expect immersive online experiences before they even step foot in a property. A professional 360° virtual tour can:

  • 📍 Showcase every corner of a listing
  • 🕒 Reduce wasted time on unqualified showings
  • 📈 Increase engagement and time-on-page
  • 🌐 Expand reach to out-of-town buyers

For small businesses, these benefits can mean the difference between closing a deal quickly or watching it linger on the market.

⚖️ Matterport vs CloudPano: Key Considerations for Small Teams

Let’s compare what small real estate businesses really need from virtual tour software — and see how Matterport and CloudPano measure up:

👉 Related: Matterport vs CloudPano 2025: Features, Pricing, and Usability Compared

🚀 Why CloudPano is the Best Choice for Small Real Estate Businesses

Here’s why CloudPano is winning over small agencies and independent real estate pros:

1️⃣ Lower Costs Without Sacrificing Quality

Small businesses can’t afford huge subscription fees. CloudPano’s flexible pricing means you only pay for what you need — without losing access to high-end features.

2️⃣ Works With the Gear You Already Have

No need to buy a proprietary camera. CloudPano works with Ricoh Theta, Insta360, GoPro Max, DSLR setups, and drones.

3️⃣ Google Street View Integration

Instantly publish tours to Google Maps and Street View, boosting your local SEO and online visibility.

👉 Related: Best Virtual Tour Platforms Like Matterport That Support Google Street View

🎯 Small Business Success Story

A 4-agent brokerage in Denver switched from Matterport to CloudPano and saw:

  • 📉 60% lower virtual tour costs
  • 📈 2.3x more tour engagement
  • Faster publishing time — from 48 hours to same-day

They now deliver branded virtual tours that clients love, all without breaking the bank.

🎥 Bonus: Turn Tours Into Videos

Pair CloudPano with PhotoAIVideo.com to turn 360° photos into high-converting videos for social media, listing pages, and email campaigns.

📦 Deliver Client Projects Like a Pro

Use Pictastic.ai to create all-in-one property delivery pages:

  • 🖼 Combine tours, videos, and photos
  • 🏷 Add your branding and contact info
  • 🔗 Send one easy client-ready link

🧠 Flexibility and Branding Control

Unlike Matterport, CloudPano puts you in control:

  • ✅ Host your own content
  • ✅ Customize with your logo, colors, and contact info
  • ✅ Embed tours anywhere without extra fees

👉 Related: CloudPano: The Leading Matterport Alternative with Google Street View Uploads

💬 Real Feedback from Small Teams

“We saved thousands switching to CloudPano and our clients love the branded tours.” – Samantha P., Broker

“Matterport was too rigid for us. CloudPano gave us the freedom to scale.” – Leo V., Realtor®

📌 Final Verdict: CloudPano is the Smart Small Business Choice

For small real estate businesses in 2025, CloudPano is the best Matterport alternative because it offers:

  • 💰 Affordable, flexible pricing
  • 🎥 Compatibility with any major 360 camera
  • 🌐 Built-in Google Street View publishing
  • 🏷 White-label branding for a professional look

With CloudPano, small teams can market properties like big brokerages — without the big bills.

👉 Related: Looking for a Matterport Alternative? Here’s Why Real Estate Pros Choose CloudPano

📢 Call-to-Action — Start Your Virtual Tour Business Today!

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Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

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