Matterport vs CloudPano 2025: Features, Pricing, and Usability Compared

Cloudpano
August 7, 2025
5 min read
Share this post

Matterport vs CloudPano 2025: Features, Pricing, and Usability Compared 🏡📸

If you're a real estate agent, property marketer, or media creator, you've probably asked:

“Should I use Matterport or CloudPano for virtual tours in 2025?” 🤔

Both platforms are powerful — but they serve very different needs. In this post, we’ll compare their features, pricing, and ease of use and explain why CloudPano is the clear winner for most professionals today 🚀

🔍 What Are Matterport and CloudPano?

Both Matterport and CloudPano are virtual tour platforms that let you create immersive, 360° walkthroughs of physical spaces. They're used for:

  • 🏠 Real estate showings
  • 🏗️ Construction documentation
  • 🏢 Commercial marketing
  • 🧑‍🎨 Architecture and interior design
  • 🔍 Insurance and property inspections

⚖️ Feature-by-Feature Comparison (2025)

👉 Related: CloudPano vs Matterport: The Best Virtual Tour Solution for Real Estate Agents

💸 Pricing Differences in 2025

🏷 Matterport Pricing:

  • $9.99 – $69.99+/mo
  • Requires proprietary hardware ($3,000+ for Pro2)
  • Charges hosting fees for each active tour
  • Limited plan flexibility

✅ CloudPano Pricing:

  • Free to start
  • Upgrade only when needed
  • One-time or monthly Pro+ plans
  • No required hardware investment

Result? CloudPano offers way more flexibility — and you keep more of your profit 💰

🎨 Branding & Client Control

With Matterport, your virtual tour lives in their ecosystem. Branding options are limited, and you're often forced to send buyers to a Matterport.com URL.

CloudPano changes that:

  • Custom domains
  • Your own logo and colors
  • Embed in your website
  • MLS-safe links with one click
  • Export and deliver with Pictastic

📞 CloudPano Live: Game-Changing for Agents

This is where CloudPano really shines 💥

CloudPano Live lets you host live video walkthroughs right inside the virtual tour. That means:

  • You can walk remote buyers through listings
  • Answer questions in real time
  • Close deals faster
  • Run virtual open houses

Matterport? ❌ No live chat feature.

👉 Related: Why CloudPano Is the #1 Matterport Alternative for Real Estate Agents in 2025

📲 Use Any 360° Camera (Or Just Your Phone)

Matterport locks you into its proprietary hardware. Want full features? You’ll need to spend thousands on their Pro2 camera 😬

CloudPano supports:

  • 📷 Ricoh Theta
  • 📷 Insta360
  • 📷 GoPro Max
  • 📱 Smartphone panoramas

You already have the tools — CloudPano helps you use them.

🛠️ Bonus: Use CloudPano with These Tools

🎥 PhotoAIVideo.com

Turn listing photos into AI-generated cinematic videos for:

  • Social media
  • YouTube
  • Listing pages
  • Client updates

👉 Related: How to Generate Real Estate Videos From Just Photos

📁 Pictastic.ai

Deliver full project sites with:

  • CloudPano tours
  • Listing videos
  • Downloadable assets
  • White-label branding
  • Client collaboration tools

💬 What Agents Say About CloudPano

“CloudPano gives me full control over my tours and branding. It’s faster and more affordable than Matterport.”
— Jenna B., Realtor in Tampa

“I closed three remote buyer deals using CloudPano Live. Game-changer.”
— Luis R., Houston Agent

🧩 Who Should Use CloudPano?

✅ Solo agents and real estate teams
✅ Virtual tour photographers
✅ Property managers and leasing pros
✅ Restoration and insurance documentation experts
✅ Designers and architects

👉 Related: Best Matterport Alternative for Architecture and Design Firms

✅ Call to Action: Try CloudPano Today — It’s Free to Start!

🚀 Want a virtual tour platform that’s faster, more affordable, and built for modern real estate marketing?

Here’s where to begin:

Share this post
Cloudpano

Choose The Right 360° Camera

Insta360 ONE RS 1-Inch 360 Edition

  • Compact, ready to go anywhere

  • Interchangeable lens that’s upgradeable

  • Dual 1-inch sensors for improved clarity and low light performance

  • Dynamic range and 6K 360° capture

  • 360° photo resolution at 21MP

Learn More

Insta360 X4

  • 8K 360° video recording for ultra-detailed visuals.

  • 4K single-lens mode for traditional wide-angle shots.

  • Invisible selfie stick effect for drone-like perspectives.

  • 2.5-inch touchscreen with Gorilla Glass protection.

  • Waterproof up to 33ft for underwater shooting.

Learn More

Ricoh Theta Z1

  • 360° photo resolution in 23MP

  • Slim design at 24 mm thick

  • Built-in image stabilization for smooth video capture.

  • Internal 19GB storage for photo and video storage.

  • Wireless connectivity for remote control and sharing.

Learn More

Ricoh Theta X

  • 60MP 360° still images for high-resolution photography.

  • 5.7K 360° video recording at 30fps.

  • 2.25-inch touchscreen for intuitive control.

  • USB Type-C port for fast charging and data transfer.

  • MicroSD card slot for expandable storage.

Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
Interactive Floor Plans
Create 2D and 3D floor plans with measurements in 4 minutes or less, all from your phone. Download the Floor Plan Scanner app and get your first scan free.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

Try it free
Latest posts

See our other posts

Interviews, tips, guides, industry best practices, and news.

CloudPano: The Leading Matterport Alternative with Google Street View Uploads

This in-depth blog post explores why CloudPano is the top Matterport alternative in 2025, especially for professionals who want direct Google Street View publishing. We break down CloudPano’s flexibility, camera compatibility, white-label features, and integrations with tools like PhotoAIVideo and Pictastic. If you're a real estate agent, 360 photographer, or virtual tour creator looking to upgrade your workflow and boost visibility, this guide explains why CloudPano is the clear winner.
Read post

Best Virtual Tour Platforms Like Matterport That Support Google Street View

Explores the best Matterport-style virtual tour platforms that support Google Street View in 2025. It breaks down why CloudPano is the superior choice for real estate agents, agencies, and 360° creators — offering direct GSV publishing, full camera flexibility, white-labeled delivery, and integration with tools like PhotoAIVideo and Pictastic. Learn how CloudPano helps you showcase properties, rank higher in Google Maps, and deliver client-ready virtual tours with ease.
Read post

Top Matterport Alternatives with Google Street View Integration in 2025

Explores the top Matterport alternatives that support Google Street View integration in 2025. It highlights why CloudPano is the most flexible, scalable, and cost-effective platform for real estate professionals, 360° photographers, and agencies. From direct Street View publishing and full branding control to compatibility with any 360 camera, CloudPano stands out as the best option for professionals who want to own their virtual tour workflow and maximize Google Maps visibility.
Read post