In today’s competitive real estate and property marketing world, agents and visual pros need flexible, powerful, and affordable virtual tour software that adapts to their workflow — not the other way around. If you're comparing Matterport vs CloudPano, you're not alone. 🙋♂️
This article breaks down exactly why CloudPano is the best virtual tour alternative in 2025 — especially if flexibility, branding control, and scalability are top priorities. 👇
Not all agents or media pros work the same way. Some are solo creators, some manage teams, and others serve entire brokerages. A flexible platform should:
👉 Related: CloudPano vs Matterport: Which Virtual Tour Platform Is Right for You?
Matterport requires their proprietary Pro2 camera — a hefty investment at around $3,000 💸
CloudPano works with:
This gives YOU control — no more being locked into expensive gear or vendor platforms.
With Matterport, your tour URL often points to matterport.com, and customization options are minimal unless you pay top-tier pricing.
CloudPano Pro+ unlocks:
One of CloudPano’s standout features in 2025 is CloudPano Live — a built-in live video conferencing tool directly inside your 360 tour.
Use it to:
No other platform, including Matterport, currently supports this native functionality.
👉 Related: Why CloudPano Is the #1 Matterport Alternative for Real Estate Agents in 2025
Pair CloudPano with Pictastic.ai to create sleek, branded portals for your clients:
Perfect for media teams, brokerages, and marketing services 🔥
Want cinematic videos without editing software? Use PhotoAIVideo.com to turn your listing photos into professional real estate videos with music, transitions, captions, and branding — in minutes. 🎬
👉 Related: How to Generate Real Estate Videos From Just Photos
“I switched from Matterport to CloudPano because I needed something that works on my budget, with my Insta360 camera. CloudPano gave me everything — and more.”
— Kayla S., Solo Realtor in Orlando
“I love that I can embed CloudPano tours into my website and send branded links to clients. Matterport was just too rigid.”
— Carlos M., Media Pro in Phoenix
Join thousands of real estate pros who’ve made the switch to a more flexible, faster, and cost-effective virtual tour solution.
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
Try it free. No credit card required. Instant set-up.