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In today’s competitive real estate market, agents need every possible advantage to stand out. Listings with virtual tour videos, 360° walkthroughs, and interactive media consistently outperform those without. In fact, homes with rich media receive significantly more clicks, more showings, and more offers — often faster and at higher price points. 🏡✨
If you want your property to pop on Stellar MLS, mastering how to add a virtual tour to MLS is no longer optional… it’s essential.
This guide walks you through exactly how to upload, embed, and optimize your virtual tour video in Stellar MLS, so your listings rise to the top of search results and captivate buyers instantly.
Let’s make your listing shine. 🌟
Before jumping into the technical steps, it’s important to understand why this tactic works so well.
Here’s what a beautifully crafted virtual tour video brings to your listing:
Buyers want to explore homes on their own time and at their own pace. Virtual tour videos create an immersive viewing experience that photos alone can’t match.
When you embed a video virtual tour in a real estate listing, you dramatically increase interaction. Many MLS platforms — including Stellar MLS — highlight listings with virtual tours above others.
Virtual tours filter out casual browsers and attract serious buyers who already feel emotionally connected to the property.
MLS listings that include virtual tour links often appear more prominently on syndication sites like Zillow, Realtor.com, and Homes.com.
Adding virtual tours isn’t just trendy — it’s strategic. 🚀
Stellar MLS supports multiple forms of “virtual tour” content, including:
But there is one key rule:
👉 Your virtual tour must be unbranded (no agent names, logos, or contact information) for MLS compliance.
As long as your virtual tour video meets this requirement, it’s eligible to be added to Stellar MLS.
How to Add a Virtual Tour Video to Stellar MLS (Step-by-Step)
Let’s break down the process in a clear, simple flow.
Your video should be:
If you want maximum engagement, consider creating:
Pro tip: Keep your video between 1–3 minutes for optimal engagement.
Stellar MLS does not host video files directly. Instead, you will paste a link from a hosting platform.
Accepted platforms include:
If you want the easiest and fastest option, a CloudPano virtual tour video or walkthrough link works beautifully because it is:
Once your video is uploaded, copy your share URL.
Head to: login.stellarmls.com
Enter your credentials and navigate to:
Matrix → My Listings → Add/Edit
Then select the listing you want to enhance.
Inside the listing edit screen:
Hit Save.
Your listing now officially has a virtual tour attached — and it’s about to get a lot more attention. 🔥
If you want to embed video virtual tour in real estate listing pages beyond the MLS — such as your website, landing pages, property sites, or social media — follow these guidelines:
Platforms like YouTube and CloudPano provide HTML embed codes you can paste into websites or landing pages.
This ensures buyers see the virtual tour immediately without scrolling.
Use titles like:
The first frame should be clear, attractive, and professional.
MLS-compliant virtual tour videos must be unbranded, clean, and focused on the property.
Adding a virtual tour is great — but optimizing it for engagement is even better. Here are expert real estate marketing tips to make your listing pop.
Your virtual tour is only as effective as the photos that convince buyers to click on it. Select:
This encourages buyers to explore more.
Add a compelling callout in your listing:
✨ “Be sure to explore the full virtual tour video for an immersive walkthrough of this beautiful home.”
Or:
✨ “Click the virtual tour link for a 360° experience.”
This boosts click-through rates instantly.
To truly dominate your local market, include:
The more media you include, the stronger your listing appears both in Stellar MLS and syndication sites.
Once you add a virtual tour to MLS, you can amplify its reach by sharing it on:
This drives more buyer traffic and helps listings go viral.
If you want a professional, MLS-ready setup in minutes, CloudPano is one of the top tools for real estate agents and photographers.
Here’s why:
Upload your photos or videos and generate a clean, unbranded MLS tour.
Whether you want to embed video virtual tour in real estate listing pages or copy a quick MLS-compliant link.
Tours display beautifully on phones, tablets, and desktops.
You can paste the share link right into the “Virtual Tour URL” field without formatting issues.
Fast, intuitive, and designed for listing marketing.
If you want your listings to stand out, CloudPano is a powerful option. 🚀
If you upload your virtual tour video to YouTube before adding it to Stellar MLS, you can improve visibility through additional SEO techniques.
Include phrases like:
Google ranks videos with geographic metadata higher in local search results.
Even experienced agents make mistakes. Avoid these pitfalls:
🚫 Using branded videos
🚫 Linking to password-protected content
🚫 Uploading low-quality or shaky footage
🚫 Using URLs that require downloading
🚫 Forgetting to preview the link before saving
A clean, unbranded, accessible link is the secret to perfect MLS performance.
Adding a virtual tour video to Stellar MLS is one of the most powerful ways to elevate your listing, increase engagement, and attract motivated buyers. When you optimize your media correctly, your listing stands out immediately — leading to more showings, more offers, and faster closings. 🎉
Whether you're a seasoned agent or just getting started, mastering how to add a virtual tour to MLS is an essential skill in today’s digital-first real estate market.
With the right tools, the right strategy, and the step-by-step process outlined in this guide, you can easily embed a video virtual tour in a real estate listing and dominate your local market.
Ready to make your listings pop? 🚀
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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