In today’s fast-paced real estate market, video marketing isn’t just an option—it’s a necessity. Buyers crave immersive experiences, and video brings your listings to life in ways photos alone simply can’t. But here’s the challenge: not all MLS systems make it obvious how to upload videos — and some have strict rules that can limit your options.
This guide will walk you through exactly how to upload videos to your MLS listing, what types of videos work best, and how to optimize them for maximum engagement. 🚀
According to the National Association of Realtors, listings with video receive 403% more inquiries than those without. That’s a huge advantage!
Video offers benefits like:
When you combine high-quality photos with compelling video, you create a winning formula for faster sales and higher offers.
Before uploading, make sure your video:
💡 Pro Tip: Even if your MLS doesn’t host the video file directly, you can often embed a YouTube or Vimeo link so the video appears on the listing.
Read here: How to Add a Virtual Tour to Your MLS Listing (Step-by-Step Guide)
Once you log in to your MLS platform:
Some MLS platforms (like Flexmls, Matrix, and Paragon) will offer two options:
💡 Optimization Tip: When using a YouTube link, set your video to Unlisted if you don’t want it searchable outside the listing.
Before publishing:
A guided tour of the home, highlighting its best features and layout.
MLS buyers love to see neighborhood context — drone footage offers a bird’s-eye view of the property and surrounding area.
Short clips showing the lifestyle buyers can expect — local cafes, parks, schools, and attractions.
If you don’t have full video footage, create a cinematic slideshow of listing photos with music.
Once your MLS listing goes live, your video will often automatically appear on partnered sites like:
Each platform displays videos differently. For example, Zillow features them under the “Virtual Tour” or “Video” tab.
If you’re already using virtual tour platforms like CloudPano, you can also embed 360° videos or interactive walkthroughs in your MLS listing for even greater engagement.
Uploading videos to your MLS listing is a simple step that can dramatically increase buyer engagement. Whether you choose direct uploads or external links, the key is high-quality, compliant, and compelling content.
With the right approach, your listings will stand out in the feed, attract more views, and convert more buyers. 🎯
Ready to take your real estate marketing to the next level?
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