It’s no question that the world looks different post-pandemic, and many of the shopping habits formed during lockdown are continuing long after restrictions have been lifted. With millions of consumers learning just how easy shopping can be from the comfort of their own homes, the realm of eCommerce has continued to thrive–with no signs of stopping. It’s possible to buy pretty much anything without ever having left your couch–including a car. Of course, the companies you buy from are not necessarily the same ones that provide those stunning, 360 images that sway you to click “add to cart”. Here’s a list of the innovative companies that have applied 360 photography to almost every market.Â
As anyone attempting to sell their products on the internet knows, a crucial part of marketing your product is making it visible. The ability to showcase each angle of a finely crafted product is pivotal to standing out from the crowd. Elysian Pro Studios takes product photography to the next level–allowing for interactive photos where users can drag and zoom where they need.Â
It’s not just product photography that utilizes innovative 360 photography–buyers can tour potential homes without ever having left their current one. Every homebuyer knows that the endless tours of potential homes are draining and seemingly endless. There are the hours of back-and-forth to schedule a time, and all that grating time spent on the road just to find out the house isn’t the one. With Cloud Pano’s digital tours, everyone wins. The home sellers increase the visibility of their home and increase their odds of selling, while the buyers save time and energy by screening the house in depth before ever making a call. Â
Aside from real estate, CloudPano has also taken car shopping to the next level. Through their use of VR car tours, potential buyers can inspect each and every aspect as if it’s just beyond their fingertips. This means car shopping is no longer restricted to any physical distance, as virtual shopping has moved leaps and bounds closer to an in-person shopping experience even when buyer and product are miles apart. Reach a wider audience and give them an experience they won’t forget with CloudPano’s VR tours.Â
The e-commerce fashion industry is projected to hit a one trillion dollar valuation by 2024–meaning business owners have a great chance at making it big if they can keep up with online demand. Orbitvu offers a unique product–their fashion studio–that takes pictures of whoever or whatever steps inside at every angle. With the fashion studio taking the pictures, there are no “bad angles”.Â
Among the items that can be bought virtually, perhaps the most unexpected is a car. For years, buying a car has meant hours at the dealer, test-driving, and being passed from sales representative to manager and back. Instead, try out vAuto’s unbelievable photography. They allow for a complete view of the exterior and interior of the car, as well as interactive features that highlight the car’s best selling points. Buyers stay engaged and informed, while stress is no longer a part of car shopping.Â
Some parties are so good, they need to be re-lived. Tavit photography offers that chance with their 360 spin photos that capture every second of the party. Whether it’s a corporate event, wedding, or birthday, remember every minute by framing every angle. With the ability to zoom and scroll on photos, it’s almost like being right back in the heat of the action.
To stay in the know while on the move, consider downloading CloudPano’s mobile app. The app allows its user to create a 360 tour completely on their phone, meaning no one is tied to their desk–even while working. Access to the future of marketing technology is available at the touch of a button, ready to go in the office, the car, or even up in a plane.
It doesn’t matter what type of business or product is being marketed, if it’s online, it needs to be captured with 360 spin technology. As consumers stay home, companies have kept up by providing the same immersive, enriching shopping experience to those looking to stay in their pajamas. Taking marketing to the next level with photography has changed the game.
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