In today’s fast-moving rental market, property managers are constantly searching for ways to increase occupancy, reduce vacancy time, and lease units faster — all while minimizing operational costs.
🎯 Virtual tours are one of the most powerful tools you can use to hit those goals. Whether you're managing apartment complexes, single-family rentals, student housing, or short-term stays, virtual tours are proven to improve lead conversion, tenant satisfaction, and overall marketing ROI.
In this article, we’ll break down:
✅ Why virtual tours work so well
✅ The data behind increased occupancy
✅ How you can start using them today
✅ And how to offer virtual tours as a service (or even build a business around them)
Let’s dive in! 🚀
As a property manager, your #1 KPI is likely occupancy rate — the percentage of units that are filled with paying tenants. Every day a unit sits empty, it costs you money.
🔻 According to industry studies:
So, the faster you can get prospects to tour, apply, and sign — the better your bottom line.
👉 Related read: How to Add Virtual Tours to AppFolio: Step-by-Step Guide for Property Managers
Instead of scheduling a showing, coordinating keys, or walking someone through an occupied unit, virtual tours offer 24/7 on-demand access.
No back-and-forth emails. No waiting. Just instant transparency. 🕵️
When a lead spends 5–10 minutes exploring a space virtually, they’re already pre-qualified. You avoid tire-kickers and boost show-to-lease ratios. 🙌
More people are relocating or renting sight-unseen. Virtual tours make it easy to sign leases across city, state, or country lines.
On platforms like Zillow or Apartments.com, listings with virtual tours get 2x–3x more clicks than static-only ones.
👉 Related: Why AI Video is the New Standard for Listing Presentations
Let’s look at what happens when you don’t use virtual tours:
Now flip that with a virtual tour included ⤵️
“We started adding CloudPano tours to every listing. In 60 days, our vacancy rate dropped from 35% to just 5%. We even had renters apply from across the country, sight unseen.”
Virtual tours created a pipeline of warm leads, sped up decision-making, and reduced turnover stress for the team. 🏆
You don’t need fancy equipment to get started. Here’s a breakdown of your options:
📍 See our full tutorial: How to Create a 360 Virtual Tour From Your Phone For Free
Want to impress your prospects with a cinematic video?
✨ Try PhotoAIVideo.com — it transforms regular listing photos into AI-powered walkthrough videos. Perfect for AppFolio or website embedding.
If you manage multiple units and want to scale, you can:
Share your virtual tours on:
Use tools like LeadStack.ai to message leads automatically:
“Want a virtual tour? Click here to view the unit now!”
Automation + virtual media = leasing success.
If you’re a manager or agency, this is a value-packed upsell:
🔧 Pro tip: You can white-label the tour experience and keep everything under your brand.
✅ Listings get more views
✅ Prospects are pre-qualified
✅ Remote showings made easy
✅ Leases close faster
✅ Turnover time drops
✅ Marketing costs go down
It's a no-brainer. In 2025, if you're not using virtual tours — you're falling behind.
You don’t have to figure this out alone. Whether you're looking to:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
.png)
.png)
Try it free. No credit card required. Instant set-up.
.svg){kind=small}
.svg){kind=small}