What is the Rank and Rent Model for Google Maps Listings?

June 25, 2025
5 min read
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💼 What Is the Rank and Rent Model for Google Maps Listings? 🗺️

If you’ve ever searched “plumber near me” or “wedding photographer in Dallas” and seen those top 3 map listings—you're looking at digital real estate. And in 2025, smart marketers are using the Rank and Rent model for Google Maps listings to turn that visibility into monthly cash flow 💰.

In this post, you’ll learn:

Let’s dive in. 👇

🧱 What Is the Rank and Rent Model?

The Rank and Rent model is a digital marketing strategy where you:

  1. Create and rank a digital asset (like a website or Google Business Profile)
  2. Rent out the leads or listing access to a real business for monthly revenue

Think of it like building a house (the listing), getting it found on Google (ranking), and renting it to a tenant (local business owner).

When done with Google Maps listings, the model becomes powerful, passive, and extremely scalable. 🌐📍

🚀 Why Google Maps Is Perfect for Rank and Rent

In 2025, Google Maps listings have overtaken websites for local intent searches. And best of all…

✅ You don’t need a real business license to start
✅ You can target multiple niches and cities
✅ You don’t have to fulfill any services
✅ You get recurring income from local pros who want more leads

🎯 Want to watch it explained live?
👉 Watch this Rank & Rent Video Walkthrough

📦 Or jump into our 5-day system at gsv.virtualtourprofit.com

🔍 Step-by-Step: How Rank and Rent Works on Google Maps

1. 🏙 Choose a Profitable Local Niche

Not all niches are created equal. You want:

  • High-ticket services
  • Clear, urgent local need
  • Business owners who value leads

💸 Top Google Maps niches:

  • Tree removal
  • Mold remediation
  • Water damage repair
  • Dumpster rental
  • Wedding photography

📌 Related: Top 7 Google Maps Niches That Pay Well in 2025

2. 📦 Create a Google Business Profile (GBP)

Yes, you can set up a GBP even if you don’t operate the business directly.

➡️ Use:

  • A real address (or shared space with permission)
  • Local phone number (Google Voice or CallRail)
  • Business name like “[City] Tree Experts”
  • A simple local website (Webflow, Vercel, or Wix)

💡 Add high-quality photos, services, hours, and a service area radius

📌 Related: Google Business Profile Optimization: A 2025 Checklist

3. 🔼 Rank the Listing in the Map Pack

To get calls, you need to show up in the top 3 local results (aka “map pack”).

You’ll need:

  • A well-optimized GBP
  • Geo-relevant citations (BrightLocal, Yelp, BBB, etc.)
  • Keyword-optimized content
  • Local backlinks (from blogs or directories)
  • Photos with geotags and EXIF data

📍 Want to rank even without reviews?
📚 Read: How to Rank a Google Business Profile With Zero Reviews

4. 📞 Set Up Call Tracking

Use tools like:

  • LeadSnap
  • CallRail
  • GoHighLevel

➡️ Forward incoming calls to a tracking number first
➡️ Log lead sources (Google Maps, organic search, etc.)

This builds trust and lets you prove ROI to your renters.

5. 🤝 Rent the Listing to a Local Business

Now that the listing is live and generating calls, it’s time to monetize!

Options:

  • Charge a flat monthly fee (e.g. $500–$1,500/mo)
  • Use pay-per-lead (e.g. $30–$100 per call)
  • Revenue share on closed jobs

💬 Example pitch:

“Hey John, I own the top-ranked listing for ‘Tree Service Dallas.’ It gets 20+ calls a month. Want to take over the leads? It’s $697/month, no long-term contract.”

📌 Related: Turn Google Maps Listings into Profit: Local Flipping Strategies That Work

6. 🛠 Maintain the Ranking

Ranking isn’t one-and-done.

Keep it strong with:

  • Regular Google Posts
  • New photo uploads
  • Location-tagged content
  • Ongoing citations/backlinks
  • Embedding the map on your website

📚 Read: How to Bundle Google Maps Services Into SEO Packages

🧰 Tools to Run a Rank and Rent Business

📺 Watch all these tools in action on YouTube

🔥 Real-World Example

Let’s say you create and rank a Google Maps listing for:

“Water Damage Restoration in Tulsa”

You forward the calls to a local restoration company and charge $750/month.

Once ranked, it requires minimal updates… and now you have passive income from a business you don’t own or operate. Multiply this by 10 cities? You’ve got a 6-figure asset 🔥

📦 Build this exact system with templates and sales scripts inside → gsv.virtualtourprofit.com

🔗 Related Articles for Google Maps Entrepreneurs

🏁 Final Thoughts

The Rank and Rent model for Google Maps listings is one of the most scalable, passive, and beginner-friendly ways to build real online income in 2025.

You don’t need to offer services.
You don’t need 100 reviews.
You just need to build, rank, and rent. 📈

🎯 Start today with a ready-to-use roadmap → gsv.virtualtourprofit.com
🎬 Or binge the full walkthrough video → https://youtu.be/Yb-jjL-sVoc?si=-3zxy-vu9FEu1UVh

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