Adding a walkthrough video to your MLS listing is one of the most powerful ways to boost buyer engagement. 📹✨ Unlike static photos, a video gives potential buyers the ability to experience the property, understand its flow, and emotionally connect with the space before scheduling a showing.
In this guide, we’ll cover how to create, upload, and optimize walkthrough videos for MLS listings, plus share pro tips on combining them with other media formats (like 3D tours and floor plans) for maximum visibility.
MLS is the backbone of property marketing. Every serious buyer’s journey runs through the MLS, and agents know that listings with richer media rise above the rest.
According to multiple MLS studies, listings with video content:
💡 Related read: The Anatomy of a High-Converting Real Estate Video (with AI)
Before hitting record, take a moment to plan. The MLS will syndicate your listing across dozens of consumer sites, so presentation matters.
Tip: Check out our guide How to Generate Real Estate Videos From Just Photos in Under 5 Minutes for an AI-powered shortcut if you don’t have time to film.
You don’t need to hire a film crew. Today’s smartphones, paired with simple tools, are MLS-ready.
Optional upgrade: narrate the video, highlighting MLS-relevant details like square footage, neighborhood name, or school district.
💡 Related read: AI vs. Traditional Video Editing: Cost, Time, and ROI Breakdown
Every MLS has slightly different upload rules, but here’s the general process:
💡 Bonus: Pair your video with a How to Add a Floor Plan to MLS Listings (Step-by-Step Guide) so buyers get layout + flow.
Uploading is just step one. Optimization ensures your MLS video gets clicks.
💡 Related read: The Weekly AI Video Content Plan (Template + Tools) — perfect for planning consistent MLS media.
The MLS syndicates your video to major real estate portals, but don’t stop there. Multiply your reach by sharing the MLS listing link with video across:
Even strong MLS videos can underperform if you:
If you want to create videos, 360 tours, and floor plans all in one MLS-ready workflow, CloudPano is the answer.
💡 Related read: Building a White-Labeled Video Marketing Service With AI
A walkthrough video is no longer a luxury — it’s becoming an MLS necessity.
By following this guide — planning, filming, uploading, optimizing, and promoting — you’ll see:
Combine walkthroughs with floor plans, 360 tours, and professional photos for the ultimate MLS media package.
Ready to supercharge your MLS listings? 🚀
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
.png)
.png)
Try it free. No credit card required. Instant set-up.
.svg){kind=small}
.svg){kind=small}