When people think of creating immersive 3D virtual tours, Matterport is usually the first name that comes to mind. While Matterport is a powerful platform, there’s one big drawback: 📉 the cost of entry — not just the subscription fee, but the price of the specialized 360° camera you’ll need to get started.
The good news? You don’t have to invest in costly hardware to create professional-grade virtual tours. Today, we’re exploring the best Matterport alternatives that allow you to create stunning virtual tours using just your existing camera, smartphone, or affordable gear — and why CloudPano tops the list. 🚀
For many real estate photographers, property managers, and marketers, the barrier to entry with Matterport isn’t just the subscription — it’s that you must use compatible 360° cameras, which often cost $400–$3,000+. That’s before you’ve even booked your first client.
By choosing a platform that works with the equipment you already own, you can:
If you’re looking for options that check these boxes, let’s dig into some Matterport alternatives that put you in control.
When it comes to Matterport alternatives, CloudPano stands out for one reason: you don’t need expensive gear to get started.
You can upload panoramic images from:
Key advantages of CloudPano over Matterport:
💡 Related reading: Best Matterport Alternative for Crisp, High-Resolution Virtual Tours
Kuula offers a browser-based virtual tour platform that works with standard panoramic images. It’s beginner-friendly and doesn’t require proprietary hardware.
Pros:
Cons:
If you need something for quick personal projects, Kuula is a solid choice — but if you’re running a professional business, you may find it limited compared to CloudPano.
EyeSpy360 is another cloud-based platform that works with standard 360° images. A standout feature is their remote capture service — they can guide a property owner through taking the shots themselves.
Pros:
Cons:
If you only care about real estate listings in the U.S., Zillow 3D Home is a free app-based tool that lets you shoot panoramas with your phone or supported cameras.
Pros:
Cons:
While there are several Matterport alternatives, CloudPano offers the best combination of flexibility, affordability, and scalability for professional use:
💡 Related reading:
This workflow not only eliminates the need for costly hardware but also allows you to start selling tours immediately.
If you’ve been holding back from creating 360° virtual tours because of the price tag on Matterport cameras, now you know — you have options. Platforms like CloudPano give you the freedom to use your existing equipment while delivering the same immersive experience your clients expect.
Don’t let expensive gear be the reason you miss out on this fast-growing market. Start with the tools you have, and upgrade later if you choose. The important thing is to start now.
Here’s how to get started today:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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