In today’s digital-first marketplace, small business owners need creative, cost-effective ways to attract customers, build trust, and stand out from competitors. One of the most powerful tools? 360° virtual tours.
Whether you’re a real estate agent, café owner, gym manager, event venue operator, or retail shop owner, a high-quality 360° virtual tour lets customers explore your space from anywhere—24/7—without stepping foot inside.
In this guide, we’ll review the best value 360° virtual tour platforms for small business marketing, compare features, and explain why CloudPano delivers the most bang for your buck.
Here’s why virtual tours should be part of your 2025 marketing plan:
Let’s compare the top contenders.
Matterport is one of the most recognized names in virtual tours, offering 3D capture and hosting. It’s known for high-quality visuals and floor plan generation.
Pros: Great image quality, MLS compatibility.
Cons: Expensive hosting fees, limited branding control.
📖 Related Reading: Best Matterport Alternatives for Realtors: How CloudPano Delivers More Value
Kuula is a lightweight, budget-friendly platform for creating panoramic tours.
Pros: Easy-to-use interface, affordable pricing.
Cons: Limited advanced features, less MLS integration support.
📖 Related Reading: Best Kuula Alternatives for Engaging Interactive Real Estate Tours
EyeSpy360 offers video chat within tours and a pay-as-you-go model.
Pros: No monthly subscription required, live call features.
Cons: Limited customization, smaller user community.
📖 Related Reading: Best EyeSpy360 Alternatives for Real Estate Professionals
Zillow 3D Home is popular among real estate agents who want to boost Zillow listing visibility.
Pros: Free for Zillow listings, easy app-based capture.
Cons: Limited to Zillow ecosystem, no white-label branding.
📖 Related Reading: Zillow 3D Home Alternatives for Real Estate Marketing Success
While each platform has strengths, CloudPano offers the best balance of features, flexibility, and cost—especially for small business owners.
If you want flexibility, high-quality features, and unbeatable value, CloudPano is the platform that delivers.
It’s affordable enough for small businesses yet powerful enough to compete with big-budget virtual tour tools.
Here’s how you can get started today:
Compact, ready to go anywhere
Interchangeable lens that’s upgradeable
Dual 1-inch sensors for improved clarity and low light performance
Dynamic range and 6K 360° capture
360° photo resolution at 21MP
8K 360° video recording for ultra-detailed visuals.
4K single-lens mode for traditional wide-angle shots.
Invisible selfie stick effect for drone-like perspectives.
2.5-inch touchscreen with Gorilla Glass protection.
Waterproof up to 33ft for underwater shooting.
360° photo resolution in 23MP
Slim design at 24 mm thick
Built-in image stabilization for smooth video capture.
Internal 19GB storage for photo and video storage.
Wireless connectivity for remote control and sharing.
60MP 360° still images for high-resolution photography.
5.7K 360° video recording at 30fps.
2.25-inch touchscreen for intuitive control.
USB Type-C port for fast charging and data transfer.
MicroSD card slot for expandable storage.
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