Best Matterport Alternatives for High-Quality Virtual Tours

Cloudpano
August 11, 2025
5 min read
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Best Matterport Alternatives for High-Quality Virtual Tours in 2025 🏡✨

If you’ve been in the real estate, property marketing, or virtual tour business for any length of time, you’ve likely heard of Matterport. It’s a leading name in 3D and 360° virtual tour creation—but it’s not the only player in town. In fact, many real estate photographers, agents, and property managers are looking for Matterport alternatives that offer more flexibility, better pricing, and faster delivery without compromising quality.

In this guide, we’ll compare the top Matterport alternatives—including Kuula, EyeSpy360, Zillow 3D Home, and the clear front-runner, CloudPano. By the end, you’ll see why CloudPano stands out as the best choice for creating high-quality, MLS-friendly virtual tours in 2025.

Why Look for a Matterport Alternative? 🤔

Matterport is powerful, but it comes with limitations that may not fit every professional’s workflow:

  • High equipment costs – Requires proprietary cameras or expensive 3D scanners.
  • Subscription-heavy model – Costs can add up quickly for growing teams.
  • Processing times – Longer turnaround can delay MLS uploads.
  • Branding restrictions – Limited flexibility for white-label and client branding.

If these challenges sound familiar, you’re not alone. Let’s explore your best options.

1️⃣ Kuula – Flexible & Affordable 360° Tours 🌐

Kuula is a web-based platform that allows you to upload and link 360° photos into virtual tours. Its strengths include:

  • Simple interface for beginners.
  • Works with any 360° camera.
  • Affordable monthly plans.

Best for: Agents or photographers who want a quick, low-cost solution for small to mid-sized projects.

Drawback: Lacks advanced lead capture tools and deep MLS integration.

2️⃣ EyeSpy360 – All-in-One Virtual Tour & Floor Plan Tool 📏

EyeSpy360 offers a unique package—360° virtual tours plus 2D and 3D floor plan creation. Standout features:

  • Video call integration inside tours.
  • Automated floor plan generation.
  • Cloud-based, no heavy software downloads.

Best for: Property managers and agents who want integrated floor plans without hiring separate services.

Drawback: Interface can feel outdated, and branding options are limited compared to CloudPano.

3️⃣ Zillow 3D Home – Free MLS Boost for Zillow Listings 📈

Zillow 3D Home is a free tool for creating tours that appear prominently on Zillow listings. Benefits include:

  • No cost for Zillow-linked properties.
  • Boosted placement in Zillow search results.
  • Simple workflow using a compatible 360° camera.

Best for: Agents heavily invested in Zillow’s ecosystem.

Drawback: Tours are locked to Zillow—you can’t easily repurpose them for other MLS platforms or branding needs.

4️⃣ CloudPano – The Best Matterport Alternative in 2025 🏆🚀

Here’s where CloudPano truly shines:

No Proprietary Hardware – Works with any 360° camera, DSLR, or even smartphone.
Unlimited Tours – One flat subscription covers as many projects as you want.
Instant MLS-Ready Links – Publish unbranded links in minutes for MLS compliance.
White-Label Branding – Add your logo, custom domains, and client branding.
Live Video Chat – Host guided property walk-throughs inside the virtual tour.
Google Street View Publishing – Extend your reach to local search visibility.

For agents and photographers, this means more control, faster delivery, and higher margins without sacrificing visual quality.

Side-by-Side Feature Comparison 📊

Why CloudPano Wins 🏅

CloudPano strikes the perfect balance between affordability, flexibility, and professional-grade results. Unlike Matterport, you’re not locked into expensive hardware or per-tour pricing. Unlike Zillow 3D Home, your tours aren’t tied to one platform. And unlike Kuula or EyeSpy360, CloudPano gives you the complete marketing toolkit—branding, MLS compliance, live calls, and GSV publishing—all in one place.

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Final Thoughts 💡

If your goal is to deliver high-quality virtual tours that sell properties faster, you need a platform that offers speed, flexibility, and full control over your marketing. While Matterport is a strong contender, CloudPano consistently delivers more value, better customization, and higher ROI—making it the ultimate Matterport alternative in 2025.

🚀 Ready to Start? Try CloudPano Today

Here’s how to get started:

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Cloudpano

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Learn More
Property Marketing
Allows potential buyers to explore properties in detail from anywhere, enhancing the real estate marketing process.
Automotive Spins
Create an interactive virtual showroom and engage affluent digital buyers with live 360º video calls, all through the CloudPano mobile app for a complete automotive sales solution.
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